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“ Be seen, be crystal clear, be credible, bewitch, be magical ”In our experience copywriting projects don't fall neatly into one particular category and they draw on many areas of expertise. Take this section as a broad guide to what we can do for you and contact us to discuss your requirements in detail. Web copywriting “ You're rare. Out of 15 potential freelance copywriters I saw, you were the only one who understood online marketing ” – Rob Laurens, Media Director, Vivid Lime. Effective web copy isn't just about readability and clarity. In our opinion it must also be persuasive, using the right language in the right voice to truly speak to your audience and draw the response you'd like from them. We offer you marketing insight, tried and tested techniques and a magic touch to deliver web copy that sings off the page. SEO copywriting “ Anna and Lynn always provide great quality copy with an excellent understanding of SEO – they help us give a great service to our clients ” – Ben Ringsell, Leapfrogg Search Marketing. We wrote over 300,000 words of optimised copy last year. No mean feat. We don't believe in compromising between quality and keyword density. So get in touch if you need copy that pulls its weight with readers as well as the search engines. Creative copywriting “ Your language is fresh, witty, engaging and you have fantastic style and control.” – Richard Burke, Author. Writing short is harder than writing at length and it's a skill that we have worked to develop. When 'click here' won't cut it, when you need a creative touch, and when you have little space to achieve it, then you need our expertise. Email campaigns and e-shots “ We have all been very pleased with Inkspiller copy - fantastic.” – Darren Fell, Founding Director, Pure 360. Reportedly the web's most powerful tool, if you're not using email in your marketing mix you might be missing a powerful trick. Our e-shots have achieved up to 50% open rates and drawn fantastic results for clients. Articles and Press releases “ Inkspiller succeeded in getting behind the vision of our product and we were particularly impressed with their honest work ethics.” – Rebecca Ryan, Carsite. Perfectly executed articles and press releases do an important job, but do yours work on the web? Online media channels are of equal importance to offline, so we always ensure your releases work for both and even boost your search engine rankings at the same time. Training “ It was great meeting you, I feel like a newly inspired writer.” – Anna Cook, Wired Sussex. Our "Content Clinics" teach you how to write for the web. Unlike many copywriting courses we go beyond the basics to provide the trade secrets and real practical tools that a web copywriter needs to produce killer web copy. |
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| E: lynn@inkspiller.co.uk T: +44 (0) 845 396 0167 |
| © Inkspiller Web Copywriting Services 2008. All rights reserved. |