In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.
They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.
It was so useful, he then decided to sell the spreadsheet as a part-time hobby business. Skip forward several years and now Jesse’s spreadsheet has morphed into a multi-million dollar software company, known as YNAB - You Need A Budget.
The exciting part of this rags-to-riches story is that the company only gained traction when Jesse changed his copy and his marketing message. In his own words;
“As soon as I started telling people about our method, instead of the software; overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”.
As Jesse and countless other business owners have found, championing a point of view, a movement or a meaningful message quickly elevates your business into something naturally compelling and shareable.
Wouldn’t you like to double sales overnight, too?
Win A Wildly Creative Magnetic Message Workshop Worth £1000
When you uncover and clearly articulate a meaningful message you quickly rise above the competition and stand out from the sea of sameness.
If your customers really ‘get’ what you stand for and see themselves, their challenges, their hopes and dreams in your story, then you naturally start attracting more leads, sales and fans.
And who doesn’t want that?
If your messaging and copywriting could stand to be stronger, we’d love to offer you the chance to win one of our ‘Magnetic Message Workshops’.
Worth £1000, this is an eye-opening, neuron-firing experience that helps you and your team uncover and articulate your point of view and brand personality. We’ll then weave this into a clear, compelling message that you can own.
TO ENTER: Simply retweet one of our #MyWordWorkshop competition tweets before Friday June 17th here: https://twitter.com/Inkspiller_
We will select and notify the winner by Friday June 24th. ENTER NOW!
Read The Full Terms and Conditions:
How to Enter
1.1. To join in the campaign, entrants will need to: Retweet one of Inkspiller’s #MyWordWorkshop competition tweets.
1.2. The winner will be selected at random.
When to Enter and Who can Enter
2.1. The Competition opens on Monday 23 May 2016 and closes Friday 17 June 2016.
2.2. Entrants can enter at any point between these dates.
2.3. Entrants can like, share, comment, tweet and RT as many times as they like.
2.4. The Competition is only open to companies with employees who are UK residents aged 21 or over, excluding employees and agents of Inkspiller and anyone professionally connected with the administration of the Competition.
2.5 The workshop will be for a team of up to 4 people and Inkspiller will travel within 150 miles to hold workshop otherwise it will be done via Skype or Google Hangout.
3.1. The prize for winning the competition is a 4-hour creative and interactive ‘Magnetic Message’ workshop which gives you clarity on your company’s mission, values, selling points and unique personality, then weaves them into compelling messages that your ideal customers will connect with. Following the workshop you’ll receive a choice of magnetic messages you can use on your website, company bios, marketing materials and social media.
3.2. The Prize is as stated and cannot be sold or exchanged for cash, goods or services.
Unless specifically agreed in writing by Inkspiller, the Prize is not transferable and must be
taken by the winner in person.
Data Protection and Publicity
4.1. You consent to your surname, photograph and basic information about you being disclosed on Inkspiller digital channels or other media if you win the Prize under the Competition
4.2. Any personal data relating to participants will be used solely in accordance with current UK data protection legislation. By entering the Competition, you agree that Inkspiller may contact you in relation to the Competition
4.3. Competition winners will be contacted by Inkspiller. You must provide accurate contact details on notification.
4.4. Inkspiller reserves the right to use the voice, image, photograph, name and likeness of the winners for publicity and in advertising, marketing or promotional material without additional compensation or prior notice to the winner. In entering the Competition, all participants consent to such use of their voice, image, photograph, name and likeness.
5.1. The Competition will be run and Prizes will be awarded at Inkspiller’s sole discretion.
5.2. The Competition winner must pass the Inkspiller application process to qualify for the Prize. If the Competition winner does not pass they will not win the workshop prize. Inkspiller’s decision is final and no correspondence will be entered into.
5.3. We reserve the right to suspend or terminate your access to Inkspiller website and services, and to refuse entry into the Competition.
5.4. We reserve the right to change the Competition rules and these Terms and Conditions from time to time. If we do so, we will always have the most up to date terms and conditions on the Website and in the case of a discrepancy between these terms and conditions and those on the Website, the Website terms and conditions will apply. Your continued use of the website will constitute your acceptance of the new rules and/or Terms and Conditions.
5.5. All intellectual property rights in the images and materials on the Website, and used in the services provided by Inkspiller and no person may make any use of them without Inkspiller’s express permission.
Liability and Indemnities
6.1. Except in the case of death or personal injury arising from its negligence, or in respect of fraud, and so far as is permitted by law, Inkspiller and its associated companies and agents and distributors exclude responsibility and all liabilities, whether direct or indirect, arising from:
6.1.1. any postponement or cancellation of the Competition;
6.1.2. any changes to, supply of or use of the Prize; and
6.1.3. any act or default of any supplier, which are beyond Inkspiller’s reasonable control.
6.2. Inkspiller does not accept responsibility for any liability arising from technical incompatibility, problems relating to the internet, or technical difficulties of any kind.
6.3. Inkspiller shall not be liable, whether in tort, contract, misrepresentation or otherwise for loss of profits, loss of anticipated savings, loss of goods, loss of use, loss or corruption of data or information, or any special, indirect, consequential or pure economic loss, costs, damages, charges or expenses.
6.4. You agree to indemnify Inkspiller against all liabilities, claims and expenses that may arise from any breach of your agreement with Inkspiller.
7.1. The Competition and these Terms and Conditions are governed by English Law. England & Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms and Conditions.
Wow, you actually read to the end? You definitely deserve to win. Good luck!