13 Wacky Words That Make You Fade Away, Not Stand Out

As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over time.


When you’re on deadline and under pressure it’s perfectly normal to use the first words that bubble into your brain-tank. But, as Ash points out in her post on the topic, they are the last words you should use, because they are the first words that occur to everybody else as well.

And if you’re saying the same things as everybody else? You’re going to fade into the background.

You’re not “everybody else”. You are uniquely you, and your language should reflect that.

And if you’re not clear on what makes you special, we’d love to help you uncover it.

It’s our favourite thing on Earth. Please drop us a line and we would be utterly delighted to oblige.

Related Articles

How to write your About page

Seven Things You Must Share On Your About Page

As a service-based business, your About page is the most important piece of copy you’ll ever write.

One look at your Google Analytics will show you that this...

Read More

You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message

Take a look at your website homepage.

Does it really bottle your brilliance?

A simple way to tell is to imagine stripping away your branding, so you’re...

Read More



We'd love to hear from you

Call on: +44 7800 797760 | Email: anna@inkspiller.co.uk

We’ll get back to you as soon as possible.

Book a FREE Brain Blitz