2 Minute Copy Hack: Don't Write!
One way to make copywriting easier… is to stop writing.
This tip is so effective that one of my clients actually fired me after he put this into action.
Watch the video to learn more.
About the Author: Anna McLoughlin
Anna is Director of Inkspiller. An incurably curious writer and brand strategist, she has made it her life's mission to truly see others, then reflect their brilliance back out to the world.
Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To...
It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter...