Inkovations: Brand Personality
In 2015, I decided to really niche down from general copywriter to brand messaging specialist.
In doing so, I thought it would be a great idea to ditch the Inkspiller brand and rebrand as Distillo - because of my ‘distilling’ process, get it?
As a branding geek, I just wanted a new brand to play with - I even had a whole identity...Read More
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
Focus more on your personal mission up-front, then and only then, talk about what you do.
Your mission or ‘why’ is what people buy.
But the funny thing is, people also buy what you’re not, what you won’t do...Read More
Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.
Today we’re going to look at how to brand your business by running a simple branding workshop.
The aim is to understand the impression your business creates and to generate some priceless insight to...Read More
If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.
There’s no better way to gather insight from clients or users.
To break down barriers and bring more clarity to team projects.
To generate new ideas, improve on your action plans...Read More
Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.
At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...Read More
I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.
Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.
But my parents’ politics were...Read More
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