Inkovations: Brand Personality

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

Banking isn’t the most playful of topics. Mortgages, loans, savings accounts…the first word that...

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

Hands up if you played with Lego as a child? Given the opportunity you still do, don’t you? It’s OK, you can...

(If you missed our introduction to the 12 core brand archetypes, check it out here)

Back in the 1970s, when trousers were flared and disco ruled supreme, a battle to convert the nation’s mothers...

(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)

Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...

As we outlined in last week’s post, archetypes are universal characters that have existed for thousands of years, tracing back to Ancient Greece.

The best known and most loved is The Hero; that...

Welcome to Part 1 in a series where we’ll be sharing how you can use brand archetypes for developing a likeable brand personality and distinctive tone of voice.

Brand personality is so often the difference between being...

Recently a company who were looking for venture capital investment contacted me for copywriting services. They had an exciting, ground-breaking product but were new in their industry.

They wanted to know how they could possibly compete with the...

When is red, not red?

When it’s:

Heat

Tuscan Red and Baked Cherry,

Leather and Carmine,

Mischief.

Sounds like poetry doesn’t it? In fact, these are all hues of Little Greene and Company’s red paint.

Of the 164...