Inkovations: Brand positioning

Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Differentiate Your Business: Start With Why Not

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

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Does Your Marketing Need a Trojan Horse?

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

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6 Reasons You Shouldn't Start With Why

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

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The Feminine Art of Holding Space in Business

First published on Medium, for International Women’s Day, 2016

This International Women’s Day I’m here to celebrate one of the most important feminine skills in life and business today; the art of holding space.

In this moving article, Heather Plett...

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The Perspective FM team

Podcast: How To Differentiate Your Design Agency With Perspective.fm

Click play above and have a listen as Jon Darke and I talk about how to differentiate your design agency on the Perspective.fm podcast.

Or, read on for a transcript of our conversation, in which we...

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How To Build Growth (and Relationships) For The Long Term

One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.

This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.

Having done so, they could have quickly developed every inch and turned a fast, substantial, short...

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Star Wars, Socialism and 7 Brand Storytelling Prompts

I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.

Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.

But my parents’ politics were...

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The Story of Sad Rabbit

Photo: Me with Sad Rabbit, circa 1980

Sad Rabbit wasn’t always sad.

Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.

I still remember standing with my nose...

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Use Nostalgia to Build Your Brand, Even If You're A Start-Up

It’s that time of year again where we all hark back to the good ol’ days of riding one horse sleighs, building snowmen in meadows and conspiring as chestnuts roast on blazing fires. And so on.

But these days, nostalgia isn’t just a Christmas trend.

Throwback Thursday, the ubiquitous ‘vintage’ Instagram filter, a boom in flea...

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