Inkovations: Brand positioning
As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?
How do you make sure you hire the right people who will strengthen your company culture, not weaken it?
How do you stay moving in the right direction, developing the right products and developing relationships with the...Read More
Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.
Today we’re going to look at how to brand your business by running a simple branding workshop.
The aim is to understand the impression your business creates and to generate some priceless insight to...Read More
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.
This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.
Having done so, they could have quickly developed every inch and turned a fast, substantial, short...Read More
I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.
Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.
But my parents’ politics were...Read More