Inkovations: Brand positioning

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?

How do you make sure you hire the right people who will strengthen your company culture, not weaken it?

How do you stay moving in the right direction, developing the right products and developing relationships with the...

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

“Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

First published on Medium, for International Women’s Day, 2016

This International Women’s Day I’m here to celebrate one of the most important feminine skills in life and business today; the art of holding space.

In this moving article, Heather Plett...

Click play above and have a listen as Jon Darke and I talk about how to differentiate your design agency on the Perspective.fm podcast.

Or, read on for a transcript of our conversation, in which we...

One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.

This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.

Having done so, they could have quickly developed every inch and turned a fast, substantial, short...