Inkovations: Brand positioning
At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:
When it comes to naming, make-up brands are at the top of their game:
Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.
So why do make-up brands put...Read More
In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.
They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.
It was so useful, he then decided to sell the...Read More
(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)
Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...Read More
“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.
As your business grows and evolves, your...Read More
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