Inkovations: Brand Strategy

How To Run A Brand Archetypes Workshop Without Inciting Mutiny

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

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How To Run A Brand Values Workshop. Plus, A Free Worksheet!

As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?

How do you make sure you hire the right people who will strengthen your company culture, not weaken it?

How do you stay moving in the right direction, developing the right products and developing relationships with the...

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How To Brand Your Business: A Simple Workshop Exercise

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

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How To Bottle Your Brilliance With Creative Workshops

If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.

There’s no better way to gather insight from clients or users.

To break down barriers and bring more clarity to team projects.

To generate new ideas, improve on your action plans...

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Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Differentiate Your Business: Start With Why Not

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

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Does Your Marketing Need a Trojan Horse?

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

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6 Reasons You Shouldn't Start With Why

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

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Why Nobody’s Buying From You and What To Do About It

You may have heard marketing people ask “are you making it easy for people to buy from you?”

What this usually means is:

Can people tell instantly what you do and how to hire you?

Do you have your services packaged up so that they’re easy to buy?

Are your contact details easily...

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The Perspective FM team

Podcast: How To Differentiate Your Design Agency With Perspective.fm

Click play above and have a listen as Jon Darke and I talk about how to differentiate your design agency on the Perspective.fm podcast.

Or, read on for a transcript of our conversation, in which we...

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