Inkovations: Brand Strategy
The sad fact about designers, copywriters and creatives is that we’re not always that good at doing for ourselves what we do so well for our clients.
We’re especially guilty of neglecting our own websites. We procrastinate about improving them - for months or even years - then rush and bang something out that’s full of industry...Read More
Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.
The unique way that you work with clients can be one of your biggest selling points. But it’s also one of the trickiest things to articulate.
Often that’s because it boils down to a sense of...Read More
In our experience, nobody really wants to pick a niche for their business or brand.
In fact, it’s a topic that seems to get people in a monumental flap.
As an aside, ‘niche’ is also a really weird word to say over and over again, as Anna discovers in the video above! It’s pretty odd to type too…
Whilst we...Read More
Unless you’ve been living under a rock, you’ve probably noticed there’s an unlikely craze sweeping the nation, nay the world, at the moment.
Maybe it’s the time of year - January is a time when we all get that urge to usher out the old and start afresh, isn’t it? The temptation to tear it all down and start again can be...Read More
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
Focus more on your personal mission up-front, then and only then, talk about what you do.
Your mission or ‘why’ is what people buy.
But the funny thing is, people also buy what you’re not, what you won’t do...Read More
What do you take for granted, that you can do freakishly well?
One of my superpowers is reading ridiculously fast.
I’ve challenged myself to read 100 books this year and currently reading number 55 (Neil Gaiman’s Norse Mythology - so good).
I’m proud of that fact and I’m loving the challenge but I never mention it if people...Read More
I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.
Especially when it comes to writing a sales page.
As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...Read More
As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?
How do you make sure you hire the right people who will strengthen your company culture, not weaken it?
How do you stay moving in the right direction, developing the right products and developing relationships with the...Read More
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