Inkovations: Brand Strategy
If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.
There’s no better way to gather insight from clients or users.
To break down barriers and bring more clarity to team projects.
To generate new ideas, improve on your action plans...Read More
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
You may have heard marketing people ask “are you making it easy for people to buy from you?”
What this usually means is:
Can people tell instantly what you do and how to hire you?
Do you have your services packaged up so that they’re easy to buy?
Are your contact details easily...Read More
One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.
This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.
Having done so, they could have quickly developed every inch and turned a fast, substantial, short...Read More
I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.
Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.
But my parents’ politics were...Read More
Photo: Me with Sad Rabbit, circa 1980
Sad Rabbit wasn’t always sad.
Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.
I still remember standing with my nose...Read More