Inkovations: Brand Strategy

How To Build Growth (and Relationships) For The Long Term

One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.

This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.

Having done so, they could have quickly developed every inch and turned a fast, substantial, short...

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Star Wars, Socialism and 7 Brand Storytelling Prompts

I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.

Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.

But my parents’ politics were...

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The Story of Sad Rabbit

Photo: Me with Sad Rabbit, circa 1980

Sad Rabbit wasn’t always sad.

Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.

I still remember standing with my nose...

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Use Nostalgia to Build Your Brand, Even If You're A Start-Up

It’s that time of year again where we all hark back to the good ol’ days of riding one horse sleighs, building snowmen in meadows and conspiring as chestnuts roast on blazing fires. And so on.

But these days, nostalgia isn’t just a Christmas trend.

Throwback Thursday, the ubiquitous ‘vintage’ Instagram filter, a boom in flea...

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5 Tips For Personal Branding - From Women With Voices

Last Wednesday was the most shocking US Presidential election of all time. Luckily for me, I had the perfect antidote in an event for Women With Voices that night.

I was part of a panel dubbed as the ‘Spice Girls of Business’ (pictured) which included my business partners-in-crime Emma-Louise Smith and Kerri Walker, as well as...

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Build A Stand-Out Brand: WIN Our Ink Academy Course

“As soon as I started telling people about our method, instead of the software, overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”. Jesse Mecham, Founder, YNAB

These are amazing times for innovators like you. It’s never been...

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Brand storytelling

My Career Wake-Up Call: Tell Stories That Matter

This article first appeared in the D&AD series on brand storytelling.

You may not have heard of most of the people I work with; niche consultancies, tiny charities, 10-people technology companies. They’re unlikely to win any yellow pencils. They don’t have advertising budgets....

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What Makes You Different? Go Fight For It

I met Nellie through a friend of a friend. We were making the usual small talk when she dropped casually into the conversation that she was catching a flight to Belfast that night.

“What are doing?” I asked.

“I’m going to have a fight” she replied.

I stared at her, puzzled. But she was deadly serious.

No, she...

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What is Branding Anyway? Hint: Not a Logo

At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:

“Pretentious”
“Bad drivers”
“Essex...



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How to come up with a brand name

Electric Eel or Glitterati? How To Come Up With a Brand Name

When it comes to naming, make-up brands are at the top of their game:

Razzledazzler.

Ruby Woo.

Electric Eel.

Glitterati.

Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.

So why do make-up brands put...

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