Inkovations: Brand Strategy

Word Up: The Power of Language (With Scripts and Apps)

In this next instalment of our brand language series we’re thrilled to bring you this guest post from Jo Gifford of Killer Content Academy- we know you’ll love her as much as we...

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How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.

Last week I wrote about how easy it is to fall back on the same bland, well-worn phrases that everyone else in your industry uses.

Instead, I recommended that you build a lexicon of interesting words that express your brand personality and help you communicate with a consistent tone-of-voice.

Your

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How To Do Brand Language Like Jamie Oliver

In a tone of voice workshop I ran several years ago, I tasked the group with using the tone of voice of different celebrities. The funniest one by far was the press release written in the personality of Jamie Oliver. He has such a distinctive way with words, everything’s “pukka”, “rockin”, “outrageous” or “new stylee” in Jamie’s world....

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Win a Workshop

Make Your Message Magnetic: Win a Workshop Worth £1000

In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.

They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.

It was so useful, he then decided to sell the...

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Brand personality archetypes

What If You Haven’t Found Your Brand Archetype Yet? The Final Part Of Our Series

(This is the last installment of our brand archetypes series. Skip to the end to refresh your memory on all twelve archetypes)

Over the last few weeks we’ve been digging into the twelve core archetypes and sharing stories from the brands...

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Go Boldly and Evoke The Explorer Brand Archetype

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

I don’t necessarily want to tell you this, but I will. My name is Alice and I am a Trekkie.

Yes, I...

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Don't Worry, Be Happy, Learn How To Express The Innocent Archetype

(Need to read our introduction to the 12 core brand archetypes? Find it here)

In the late nineties, long before the rise of juicing, nutribullets and an influx of health drinks pulverized from...

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Are You a 'Magician' Brand? Here's How To Cast Your Spell

(Need to read our introduction to the 12 core brand archetypes? It’s here)

What sort of image does the word ‘magician’ conjure (pun very much intended) up for you? Perhaps it’s a Wizard in a cape...

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Are you a 'Citizen' Brand? Stand Out, By Fitting In...

(Need to check out our introduction to the 12 core brand archetypes? It’s here)

It’s official, living near a pub is good for you. Newcastle Business School have conducted a 10-year study into...

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Are you a 'Hero' Brand? Read on and Save the Day!

(Haven’t read out our introduction to the 12 core brand archetypes yet? It’s here)

The Hero - in his many guises as Warrior, Champion, Athlete or Soldier - is a dominant force across the legend...

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