Inkovations: Copy Hacks

Years and years ago I shared scripts to trigger a “Tidalwave of Testimonials” by asking clients for their valuable feedback.

Seven years on and testimonials are still very much worth their weight in gold. But getting them can be tricky. Our clients are busy; they may not know what to say and put on the spot.

So what can we do to...

When did you last ask someone to buy from you?

It sounds simple, but you’d be surprised how many B2B businesses neglect to do this.

Many people post daily on social media but don’t see the return on investment on their time in terms of sales. Simply because they never ask for the business.

While I’m not a social media...

Bear with me here… this workshop tool seems random and maybe even weird - but it really helps people a) concentrate and b) come up with creative ideas.

Watch the video to find out why.

I originally picked this up from the brilliant book

One way to make copywriting easier… is to stop writing.

This tip is so effective that one of my clients actually fired me after he put this into action.

Watch the video to learn more.

If you’re anything like us, then your problem isn’t that you don’t know what to write about.

It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.

The more you know about something, the harder it is to communicate it clearly and concisely.

But in a distracted...

Last month we explained that the #1 rule of copywriting isn’t about writing at all; it’s listening.

But in this world of websites, text messages and quick comments, it’s not always easy to get quality...

Before I started copywriting, I believed in the myth of the starving artist writer. I thought you had to wait in agony for an idea to peak, like a surfer waiting for a wave on a glassy sea. When that rare crest of inspiration came your way, then you must ride it for dear life, lest it be your last!

Then I became a copywriter. Writing was...

When you’re struggling to explain what you do or why your product matters with concise, personality-full copy it’s easy to forget one important thing.

You’re not writing about something. You’re writing for someone.

And that someone is not a customer, or a buyer, or a number. That someone is a human being.

A human being...