Inkovations: Copywriting strategy

Our copywriting services are based on how you want the reader to feel

Three Simple Steps to Persuade, Sell and Seduce With Emotional Language

As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...



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13 Wacky Words That Make You Fade Away, Not Stand Out

As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...

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Create a brand language library

Build a Wordbank of Go-To Phrases: 57 Ideas to Start You Off!

In this installment of our brand language series I’m going to contradict myself slightly.

It’s perfectly fine to use run-of-the-mill words sometimes. Sometimes you need to ‘say what it does on tin’.

So, as well as your lexicon of...

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Word Up: The Power of Language (With Scripts and Apps)

In this next instalment of our brand language series we’re thrilled to bring you this guest post from Jo Gifford of Killer Content Academy- we know you’ll love her as much as we...

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How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.

Last week I wrote about how easy it is to fall back on the same bland, well-worn phrases that everyone else in your industry uses.

Instead, I recommended that you build a lexicon of interesting words that express your brand personality and help you communicate with a consistent tone-of-voice.

Your

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How To Do Brand Language Like Jamie Oliver

In a tone of voice workshop I ran several years ago, I tasked the group with using the tone of voice of different celebrities. The funniest one by far was the press release written in the personality of Jamie Oliver. He has such a distinctive way with words, everything’s “pukka”, “rockin”, “outrageous” or “new stylee” in Jamie’s world....

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You can't wait for inspiration to strike, you just need to write

Write Copy Like a Pro, Even When You Feel Like a Zombie

Before I started copywriting, I believed in the myth of the starving artist writer. I thought you had to wait in agony for an idea to peak, like a surfer waiting for a wave on a glassy sea. When that rare crest of inspiration came your way, then you must ride it for dear life, lest it be your last!

Then I became a copywriter. Writing was...

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21 Ways to Create Quick and Easy Content Wins this April

We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.

Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.

So let’s look at some ways of making content creation easier on...

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Content Prompts for March

31 Prompts to Spark Content Ideas for March

Hello this is Anna, it’s Monthly Content Tips time and I’m writing this after hosting 14 people for dinner last night, feeling exceptionally smug because it only took less than 30 minutes to clear up this morning. 30 minutes! This would have been unheard of 6 months ago.

It turns out that we didn’t need to become tidier people, nor did...

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Content marketing ideas for February

29 Prompts to Spark Content Ideas for February

And suddenly we’re at the end of January. While historically it was always a quiet month, for the past few years January has been go, go, GO. Perhaps because marketing plans tend to go out the window in the festive madness? It certainly never seems worth starting anything new in December when everybody is so distracted and trying to finish...

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