Inkovations: Copywriting strategy

3 Scripts to Trigger a Tidal Wave of Testimonials

Three Scripts to Trigger a Tidalwave of Testimonials

Whether it’s making your own raw chocolate or watching Orange is The New Black, have you ever noticed how you can enthuse to your family about something until you’re blue in the face but they won’t give it a go until they hear someone else - preferably a stranger - say how amazing it is?

So it goes in the world of business too. What...

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Tiny Grass Dreaming

The Tiny Grass is Dreaming - On Being Lost in Translation

The Interwebs are full of translated signposts gone hilariously wrong:

“TO TAKE NOTICE OF SAFE! THE SLIPPERY ARE VERY CRAFTY”

“BEWARE OF DOGS. SURVIVORS WILL BE PROSECUTED”

“DO NOT DISTURB. TINY GRASS IS DREAMING”

“OUR FOOD IS GUARANTEED NOT TO CAUSE PREGNANCY!”

But it’s...

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