Inkovations: Copywriting strategy

Tiny Grass Dreaming

The Tiny Grass is Dreaming - On Being Lost in Translation

The Interwebs are full of translated signposts gone hilariously wrong:

“TO TAKE NOTICE OF SAFE! THE SLIPPERY ARE VERY CRAFTY”

“BEWARE OF DOGS. SURVIVORS WILL BE PROSECUTED”

“DO NOT DISTURB. TINY GRASS IS DREAMING”

“OUR FOOD IS GUARANTEED NOT TO CAUSE PREGNANCY!”

But it’s...

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