If you confuse people, you lose people

You’ve put in all the blood, sweat and tears it takes to build and sustain an innovative business.

You understand your industry inside out. You see every nuance. You definitely know too much.

Because when it comes to writing web copy, you need to see things as your ideal customer sees them. But the more you know, the harder it is to do that.

Research shows, time and time again, that you have seconds to make an impression and if you confuse people … you lose people.

We’re here to make sure that doesn’t happen.

Pen to Ear


Step 1

We scope your objectives. You bombard us with your notes, strategy docs, sales decks, the lot.

Idea brain

Step 2

We workshop and brainstorm. If you simply need a tagline or short article written, this might be a 20-minute chat. The purpose of this is to get clear on your point of view, your products, services and customers.


Step 3

We distil everything down to core messages your customer will act on. The fewer words we have, the more people will read. We cut through the noise and fluff with flair.


Step 4

Your new copy will be laser-focused on moving customers to the next step – whether that’s your ‘North Star Metric’ or the next step in your sales funnel.


Step 5

Yes, it’s a cliché but great work is always a collaboration. We work closely with you, your design and marketing team and refine every page together over 3 versions.

There’s always one more final tweak before the words are out there in the world.

Featured Case Study


Tech start-up Innometrics have created a mind-blowing technology platform that solves many problems for marketers. We captured its value in easy-to-grasp and memorable messaging. The result? Innometrics attracted $5million investment, grew by 300% and has been adopted by 50 major brands.

“I heard someone in the office say today – ‘our messaging used to suck and then we got these people in the UK to write it all for us and now it’s great’. I’m all for sharing the glory but it would be nice if you left me a little!”

Photo of Andy Walker

Andy Walker, Managing Director, Innometrics


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