When did you last ask someone to buy from you?
It sounds simple, but you’d be surprised how many B2B businesses neglect to do this.
Many people post daily on social media but don’t see the return on investment on their time in terms of sales. Simply because they never ask for the business.
While I’m not a social media expert, I do know what makes good content and how to use it to convert interest into tangible action.
Step one? Use a call to action.
What is a Call To Action, and when should I use it?
Your call to action is the part where you ask your reader to do something, such as buy a product, sign up for a free course, download an e-book, or book an appointment.
No matter what you’re creating, you should ALWAYS include a call to action.
Just ask yourself what you want your reader to do next and then make it easy for them to take that step.
Hate asking for the sale?
It’s common to feel that you may appear too “spammy” or “pushy” to your readership, or you may put them off.
But a good call to action shows you believe in your offerings.
Remember that what you have to offer is valuable, worthwhile, and exactly what your reader needs.
Elements of a good CTA
An effective call to action will:
Easy to act on
Short and snappy
Result-led - it emphasises how it helps the reader solve a challenge or reach a goal rather than what it is e.g. “Better copy in 20-minutes” rather than a “Free clarity call”
Here’s one you can add to pretty much any social post –
DM me for help with <insert the problem you solve here>
For extra pointers, Wordstream and Copyblogger both have some handy writing tips.
But any call to action is better than none.
Because when you ask for the sale, you’re far more likely to make one.
Want to get better at writing words that make money? Sign up on the right for my free 5 steps guide.