Inkovations: Copywriting strategy
And suddenly we’re at the end of January. While historically it was always a quiet month, for the past few years January has been go, go, GO. Perhaps because marketing plans tend to go out the window in the festive madness? It certainly never seems worth starting anything new in December when everybody is so distracted and trying to finish...Read More
As we enter this shiny brand new year, your motivation to achieve all you’ve dreamed of and finally hit those long-term business goals is probably high (although that might be down to all the green tea you’re drinking on your detox).
I’m going to suggest you capitalise on January’s go-getting energy by creating a year’s worth of content...Read More
“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.
As your business grows and evolves, your...Read More
If you want to help more customers, you can’t beat content marketing as a way to start conversations, share your knowledge and generate sales.
An often overlooked benefit however is the way in which your content can help you to narrow in on your zone of genius. By that, I mean that magic place where your worldview and your customer’s...Read More
Whether it’s making your own raw chocolate or watching Orange is The New Black, have you ever noticed how you can enthuse to your family about something until you’re blue in the face but they won’t give it a go until they hear someone else - preferably a stranger - say how amazing it is?
So it goes in the world of business too. What...Read More
The Interwebs are full of translated signposts gone hilariously wrong:
“TO TAKE NOTICE OF SAFE! THE SLIPPERY ARE VERY CRAFTY”
“BEWARE OF DOGS. SURVIVORS WILL BE PROSECUTED”
“DO NOT DISTURB. TINY GRASS IS DREAMING”
“OUR FOOD IS GUARANTEED NOT TO CAUSE PREGNANCY!”
But it’s...Read More
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