The Bottle Your Brilliance Blog

Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

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Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Anna writing on board

Anyone Can Write Stuff. Not Everyone Can Be a Copywriter

Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.

But that doesn’t mean anyone can write copy for a living.

Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...

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Differentiate Your Business: Start With Why Not

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

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Rebuilding Rwanda- Our Kiva Entrepreneur for April

Browsing our portfolio of borrowers on Kiva.org, the site we use to make our monthly ‘loans that change lives’, we were delighted to see that last month’s recipient Jeremie from Burundi was not only fully funded but has already...

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Does Your Marketing Need a Trojan Horse?

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

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6 Reasons You Shouldn't Start With Why

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

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Mucking in for Burundi - Our Kiva Loan for March

Our Kiva borrower this month is Jeremie from Burundi, who is seeking a loan of $4,975 (around £3963) in order to buy a substantial quantity of manure.

…Yes, you read that correctly.

Chicken manure to be precise.

It’s...

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Why Nobody’s Buying From You and What To Do About It

You may have heard marketing people ask “are you making it easy for people to buy from you?”

What this usually means is:

Can people tell instantly what you do and how to hire you?

Do you have your services packaged up so that they’re easy to buy?

Are your contact details easily...

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44 Personal Automation Hacks for Self-Employed Mums

Unless you’ve been under a rock then you’ve probably seen the video of the BBC expert whose live interview was interrupted by his adorable kids. Comedy gold.

But did you also catch the parody sketch of a how a mother would have handled the situation? Check it out...

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Women in Business: Don’t Let Fear Touch The Radio

Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.

At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...

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The Feminine Art of Holding Space in Business

First published on Medium, for International Women’s Day, 2016

This International Women’s Day I’m here to celebrate one of the most important feminine skills in life and business today; the art of holding space.

In this moving article, Heather Plett...

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Sport for Sirnak - Meet our Kiva Entrepreneur for February

There are a lot of reasons to love Kiva.org, the organisation we use to make our monthly ‘loans that change lives.’

Aside from the obvious - that it’s a spectacular platform for enabling entrepreneurs without access to traditional banking systems to fulfil their potential- it is also an...

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