The Bottle Your Brilliance Blog

Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

Sign up on the right for more ideas once a month by email and to grab my go-to formula for creating a magnetic message.

Make Change While The Sun Shines- Meet Our Kiva Entrepreneur For August

Settling back into our copy cave this week after what was officially the hottest late August bank holiday for half a century, our minds are naturally still on sunshine.

It was a logical decision, then, to...

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How To Bottle Your Brilliance (And Heart) In Your Sales Page

I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.

Especially when it comes to writing a sales page.

As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...

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Aunty Aminata in Sierra Leone - Our Kiva Entrepreneur for July

‘Aunty’ Aminata, as she is affectionately known in her village of Makeh, Sierra Leone, is an outstanding entrepreneur and businesswoman who supports a family of six.

She believes business is an important way for women to become empowered in the community, and is a successful farmer, landowner, village elder who also runs a trading...

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How To Run A Brand Archetypes Workshop Without Inciting Mutiny

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

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#1BillionInChange - Our Kiva Entrepreneur for June

Kiva, the organisation we use to make our monthly ‘loans that change lives’ is on the verge of an incredible milestone. At the time of writing they have helped entrepreneurs without access to conventional banking systems access a jaw-dropping $995,812,375 of loans - tantalisingly close to $1 billion.

With this in mind,...

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How To Run A Brand Values Workshop. Plus, A Free Worksheet!

As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?

How do you make sure you hire the right people who will strengthen your company culture, not weaken it?

How do you stay moving in the right direction, developing the right products and developing relationships with the...

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How To Brand Your Business: A Simple Workshop Exercise

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

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How To Bottle Your Brilliance With Creative Workshops

If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.

There’s no better way to gather insight from clients or users.

To break down barriers and bring more clarity to team projects.

To generate new ideas, improve on your action plans...

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What Can Your Business Learn From a Peruvian Market Trader? Meet Our Kiva Entrepreneur...

As we explored in this recent post, investing in women means investing in families. Which ultimately means investing in the future of communities, too.

With that in mind, our Kiva borrower for May is...

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Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Anna writing on board

Anyone Can Write Stuff. Not Everyone Can Be a Copywriter

Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.

But that doesn’t mean anyone can write copy for a living.

Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...

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Differentiate Your Business: Start With Why Not

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

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