The Bottle Your Brilliance Blog

Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

Sign up on the right for more ideas once a month by email and to grab my go-to formula for creating a magnetic message.

Video: Fool Your Brain With These Proofreading Tricks

Confession: I am a terrible proofreader.

I work with a trusted partner wherever possible (Hello, Lynn!) because I find it virtually impossible to proofread my own work.

After having written something over several drafts I literally cannot see the typos. And yes, there are always typos.

In my defence, even Harry Potter and...

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Create A Year's Worth of Content For 2017

Go to the gym every day! Never drink gin! Delete Facebook!

No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and wouldn’t...

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Merry Christmas! We're Donating Directly to Kiva in December

Just like many of our friends, colleagues and clients we won’t be sending Christmas cards from Inkspiller this year. Instead, we’re making a special donation directly to Kiva.org, the organisation we use to make our monthly ‘loans than change lives.’

In case you’ve missed our posts about them (where have you been?) Kiva’s mission is...

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The Story of Sad Rabbit

Photo: Me with Sad Rabbit, circa 1980

Sad Rabbit wasn’t always sad.

Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.

I still remember standing with my nose...

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An Inkspiller Copywriting Workshop

Workshop Hack: A Random Tool For Running a Better Meeting

Bear with me here… this workshop tool seems random and maybe even weird - but it really helps people a) concentrate and b) come up with creative ideas.

Watch the video to find out why.

I originally picked this up from the brilliant book

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Use Nostalgia to Build Your Brand, Even If You're A Start-Up

It’s that time of year again where we all hark back to the good ol’ days of riding one horse sleighs, building snowmen in meadows and conspiring as chestnuts roast on blazing fires. And so on.

But these days, nostalgia isn’t just a Christmas trend.

Throwback Thursday, the ubiquitous ‘vintage’ Instagram filter, a boom in flea...

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Subsistence in Uganda, Excess in the West: Our Kiva Entrepreneur for #GivingTuesday.

As you will probably have noticed by now (unless you’re new to our blog, in which case hello there, it’s lovely to meet you!) we use Kiva.org to make monthly ‘loans that change lives’ to entrepreneurs without access to traditional banking systems.

However, this month’s loan is a little bit special, as we are making it to take part in...

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2 Minute Copy Hack: Don't Write!

One way to make copywriting easier… is to stop writing.

This tip is so effective that one of my clients actually fired me after he put this into action.

Watch the video to learn more.

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5 Tips For Personal Branding - From Women With Voices

Last Wednesday was the most shocking US Presidential election of all time. Luckily for me, I had the perfect antidote in an event for Women With Voices that night.

I was part of a panel dubbed as the ‘Spice Girls of Business’ (pictured) which included my business partners-in-crime Emma-Louise Smith and Kerri Walker, as well as...

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Copywriting first drafts are always crappy

2 Minute Copy Hack: The Crappy First Draft

As Hemingway allegedly said, “the first draft of anything is sh*t”.

And personally, I think that is a wonderful thing.

Knowing your first draft will be crappy removes all the pressure from your shoulders.

Your job is simply to get the words on the page.

Learn more in the video above.

And if you’re still...

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Bay Area Beauty- Meet Aurielle, Our Kiva Entrepreneur for October

The City of Oakland, California has long been home to a thriving African-American community, which has shaped black identity in the USA for decades.

However, whilst it remains one of the most ethnically diverse major cities in the country, that historically renowned African-American population has decreased by around 10% (over 10,000)...

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Build A Stand-Out Brand: WIN Our Ink Academy Course

“As soon as I started telling people about our method, instead of the software, overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”. Jesse Mecham, Founder, YNAB

These are amazing times for innovators like you. It’s never been...

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