Copywriting articles and ideas
Read practical ideas and grab free resources on nailing your narrative and cracking your copy.
Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.
Today we’re going to look at how to brand your business by running a simple branding workshop.
The aim is to understand the impression your business creates and to generate some priceless insight to...Read More
If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.
There’s no better way to gather insight from clients or users.
To break down barriers and bring more clarity to team projects.
To generate new ideas, improve on your action plans...Read More
Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.
But that doesn’t mean anyone can write copy for a living.
Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...Read More
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
You may have heard marketing people ask “are you making it easy for people to buy from you?”
What this usually means is:
Can people tell instantly what you do and how to hire you?
Do you have your services packaged up so that they’re easy to buy?
Are your contact details easily...Read More
Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.
At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...Read More