The Bottle Your Brilliance Blog

Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

Sign up on the right for very occasional emails and to grab my go-to formula for creating a magnetic message.

How To Build Growth (and Relationships) For The Long Term

One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.

This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.

Having done so, they could have quickly developed every inch and turned a fast, substantial, short...

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Copywriting Services for Government

Inkspiller Joins UK Government's Digital Specialist Framework

It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.

Now we’re coming full circle…

I’m thrilled to announce that Inkspiller has just been accepted on to the...

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Meet Ana Estela - Our Kiva Borrower For January

Do you remember Amadeo De Jesús, the 66 year old beekeeper from El Salvador?

Back in February 2016 we helped to lend him $1,100 via Kiva.org, the site we use to make our monthly ‘loans that change lives’, in order to purchase more equipment and boxes to house his hives. (If you missed it, you can read his story

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Star Wars, Socialism and 7 Brand Storytelling Prompts

I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.

Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.

But my parents’ politics were...

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Video: Fool Your Brain With These Proofreading Tricks

Confession: I am a terrible proofreader.

I work with a trusted partner wherever possible (Hello, Lynn!) because I find it virtually impossible to proofread my own work.

After having written something over several drafts I literally cannot see the typos. And yes, there are always typos.

In my defence, even Harry Potter and...

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Create A Year's Worth of Content For 2017

Go to the gym every day! Never drink gin! Delete Facebook!

No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and wouldn’t...

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Merry Christmas! We're Donating Directly to Kiva in December

Just like many of our friends, colleagues and clients we won’t be sending Christmas cards from Inkspiller this year. Instead, we’re making a special donation directly to Kiva.org, the organisation we use to make our monthly ‘loans than change lives.’

In case you’ve missed our posts about them (where have you been?) Kiva’s mission is...

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The Story of Sad Rabbit

Photo: Me with Sad Rabbit, circa 1980

Sad Rabbit wasn’t always sad.

Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.

I still remember standing with my nose...

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An Inkspiller Copywriting Workshop

Workshop Hack: A Random Tool For Running a Better Meeting

Bear with me here… this workshop tool seems random and maybe even weird - but it really helps people a) concentrate and b) come up with creative ideas.

Watch the video to find out why.

I originally picked this up from the brilliant book

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Use Nostalgia to Build Your Brand, Even If You're A Start-Up

It’s that time of year again where we all hark back to the good ol’ days of riding one horse sleighs, building snowmen in meadows and conspiring as chestnuts roast on blazing fires. And so on.

But these days, nostalgia isn’t just a Christmas trend.

Throwback Thursday, the ubiquitous ‘vintage’ Instagram filter, a boom in flea...

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Subsistence in Uganda, Excess in the West: Our Kiva Entrepreneur for #GivingTuesday.

As you will probably have noticed by now (unless you’re new to our blog, in which case hello there, it’s lovely to meet you!) we use Kiva.org to make monthly ‘loans that change lives’ to entrepreneurs without access to traditional banking systems.

However, this month’s loan is a little bit special, as we are making it to take part in...

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2 Minute Copy Hack: Don't Write!

One way to make copywriting easier… is to stop writing.

This tip is so effective that one of my clients actually fired me after he put this into action.

Watch the video to learn more.

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Anna

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