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You cannot explain Everything Everywhere All At Once
How do you know what to lead with in messaging? For most founders, it's like standing next to the sun trying to map the galaxy.
What's your EVP - your Emotional Value Proposition?
You’ve spent a lot of time on positioning. You’ve worked with coaches, advisors and writers, so why doesn’t it sound right?
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The 2008 crash turned me into a strategic copywriter
If you're a solo founder or nano agency consumed by the doom and gloom talk about the economy, here's a hopeful story for you.
Don't Let Your Brand Values Be Blah
Is it just me, or do all brands have a variation of the same five blah brand values? Here's a better way to define yours.
How To Get the Gold Out of Your Brain and Into Content That Converts
The art of copywriting is the ability to let your thoughts flow uninterrupted on to the page. Here's what to do if it isn't flowing for you.
One Mistake That Makes Ideal Clients Overlook You
The more advanced the marketing team, the more nuanced your messaging needs to be. Sounds simple, but it's easy to forget.
Is It a Messaging Problem. Or a Leadership Problem?
A common reason that agencies can't get aligned around a core message is because they can't get aligned with one another.
One Offer. One Audience. 1KO.
The best way to pivot your agency? One clear offer. One clear audience. One killer outreach strategy.
You Might Not Have Writer's Block
If you're not sure who your ideal clients are, or why they'd choose you over any other agency, you won't be able to write clear copy.