The Bottle Your Brilliance Blog
Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
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The slashing of art lessons in schools, brutal cuts to arts funding, the number of creatives asked to work ‘for exposure’ or ‘for the love’ … our society certainly seems to question whether art really matters.
I began pondering the value of art as we made this month’s “loan that changes lives” to Tigran, an Armenian looking for a loan to...Read More
I met Nellie through a friend of a friend. We were making the usual small talk when she dropped casually into the conversation that she was catching a flight to Belfast that night.
“What are doing?” I asked.
“I’m going to have a fight” she replied.
I stared at her, puzzled. But she was deadly serious.
No, she...Read More
At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:
“Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one” John Steinbeck
One of the key pillars to growing a successful brand is a deep understanding of who you’re there to serve.
Who are your users, customers or...Read More
As readers in the UK will probably be aware, we’re having something of a heatwave at the moment (or at least, that was the case at the time of writing….we may well all be back in our cardigans by the end of the week).
The time-honoured British reaction to sunshine seems to be to use as much water as humanly possible. Sprinklers on the...Read More
As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...Read More
When it comes to naming, make-up brands are at the top of their game:
Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.
So why do make-up brands put...Read More
Kiva.org, the site we use to make ‘loans that change lives’, has recently had a bit of an update- it looks great, is even easier to use and has new header sections for each borrower type, providing would-be lenders with even more compelling reasons to get involved.
Why do we mention this? Well, it’s not just to pat Kiva on the back for...Read More
As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...Read More
If you’re anything like us, then your problem isn’t that you don’t know what to write about.
It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.
The more you know about something, the harder it is to communicate it clearly and concisely.
But in a distracted...Read More