The Bottle Your Brilliance Blog

Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

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5 Tips For Personal Branding - From Women With Voices

Last Wednesday was the most shocking US Presidential election of all time. Luckily for me, I had the perfect antidote in an event for Women With Voices that night.

I was part of a panel dubbed as the ‘Spice Girls of Business’ (pictured) which included my business partners-in-crime Emma-Louise Smith and Kerri Walker, as well as...

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Copywriting first drafts are always crappy

2 Minute Copy Hack: The Crappy First Draft

As Hemingway allegedly said, “the first draft of anything is sh*t”.

And personally, I think that is a wonderful thing.

Knowing your first draft will be crappy removes all the pressure from your shoulders.

Your job is simply to get the words on the page.

Learn more in the video above.

And if you’re still...

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Bay Area Beauty- Meet Aurielle, Our Kiva Entrepreneur for October

The City of Oakland, California has long been home to a thriving African-American community, which has shaped black identity in the USA for decades.

However, whilst it remains one of the most ethnically diverse major cities in the country, that historically renowned African-American population has decreased by around 10% (over 10,000)...

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Build A Stand-Out Brand: WIN Our Ink Academy Course

“As soon as I started telling people about our method, instead of the software, overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”. Jesse Mecham, Founder, YNAB

These are amazing times for innovators like you. It’s never been...

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Brand storytelling

My Career Wake-Up Call: Tell Stories That Matter

This article first appeared in the D&AD series on brand storytelling.

You may not have heard of most of the people I work with; niche consultancies, tiny charities, 10-people technology companies. They’re unlikely to win any yellow pencils. They don’t have advertising budgets....

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Does Art Matter? Our Kiva Entrepreneur for September

The slashing of art lessons in schools, brutal cuts to arts funding, the number of creatives asked to work ‘for exposure’ or ‘for the love’ … our society certainly seems to question whether art really matters.

I began pondering the value of art as we made this month’s “loan that changes lives” to Tigran, an Armenian looking for a loan to...

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What Makes You Different? Go Fight For It

I met Nellie through a friend of a friend. We were making the usual small talk when she dropped casually into the conversation that she was catching a flight to Belfast that night.

“What are doing?” I asked.

“I’m going to have a fight” she replied.

I stared at her, puzzled. But she was deadly serious.

No, she...

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What is Branding Anyway? Hint: Not a Logo

At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:

“Pretentious”
“Bad drivers”
“Essex...



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Copywriting services include empathy mapping

How To Use Empathy Mapping To Step Into Your Customer's Shoes

“Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one” John Steinbeck

One of the key pillars to growing a successful brand is a deep understanding of who you’re there to serve.

Who are your users, customers or...

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Clean Water in Gaza- Our Kiva Loan for August

As readers in the UK will probably be aware, we’re having something of a heatwave at the moment (or at least, that was the case at the time of writing….we may well all be back in our cardigans by the end of the week).

The time-honoured British reaction to sunshine seems to be to use as much water as humanly possible. Sprinklers on the...

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Our copywriting services are based on how you want the reader to feel

Three Simple Steps to Persuade, Sell and Seduce With Emotional Language

As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...



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How to come up with a brand name

Electric Eel or Glitterati? How To Come Up With a Brand Name

When it comes to naming, make-up brands are at the top of their game:

Razzledazzler.

Ruby Woo.

Electric Eel.

Glitterati.

Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.

So why do make-up brands put...

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