Copywriting articles and ideas

Read practical ideas and grab free resources on nailing your narrative and cracking your copy.

Clean Water in Gaza- Our Kiva Loan for August

As readers in the UK will probably be aware, we’re having something of a heatwave at the moment (or at least, that was the case at the time of writing….we may well all be back in our cardigans by the end of the week).

The time-honoured British reaction to sunshine seems to be to use as much water as humanly possible. Sprinklers on the...

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Our copywriting services are based on how you want the reader to feel

Three Simple Steps to Persuade, Sell and Seduce With Emotional Language

As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...

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How to come up with a brand name

Electric Eel or Glitterati? How To Come Up With a Brand Name

When it comes to naming, make-up brands are at the top of their game:


Ruby Woo.

Electric Eel.


Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.

So why do make-up brands put...

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Investing in Women, Investing In Families: Meet July's Kiva Entrepreneur, the site we use to make ‘loans that change lives’, has recently had a bit of an update- it looks great, is even easier to use and has new header sections for each borrower type, providing would-be lenders with even more compelling reasons to get involved.

Why do we mention this? Well, it’s not just to pat Kiva on the back for...

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13 Wacky Words That Make You Fade Away, Not Stand Out

As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...

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26 Vanilla, Vague and Overused Words That Weaken Your Web Copy

“Words aren’t content, they are code. Code that tells people whether to pay attention, or not. Whether to listen to you, or not. Whether to buy from you, or not” Ashley Ambirge, Copywriter, TMF Project.

No matter what your organisation...

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The 3-Word Formula for Writing Concisely

Copy Hack: The 3-Word Formula For Writing Anything

If you’re anything like us, then your problem isn’t that you don’t know what to write about.

It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.

The more you know about something, the harder it is to communicate it clearly and concisely.

But in a distracted...

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From Refugee to Entrepreneur: June's Kiva Loan

In light of the UK’s referendum decision to leave the EU, there has been a sickening rise in racist attacks and intimidation towards both Europeans living in the UK and non-white Britons.

Therefore, it seemed particularly important to us that our Kiva loan for June showed solidarity with those who have been victimised, and those who are...

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Create a brand language library

Build a Wordbank of Go-To Phrases: 57 Ideas to Start You Off!

In this installment of our brand language series I’m going to contradict myself slightly.

It’s perfectly fine to use run-of-the-mill words sometimes. Sometimes you need to ‘say what it does on tin’.

So, as well as your lexicon of...

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Why The Language Of Brexit Has Framed The Argument From The Start

What’s in a name? A lot when it’s ‘Brexit’.

As the polling stations open this morning for the EU referendum, nobody can predict what the outcome will be. At the time of writing, The Economist was reporting level pegging between...

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Word Up: The Power of Language (With Scripts and Apps)

In this next instalment of our brand language series we’re thrilled to bring you this guest post from Jo Gifford of Killer Content Academy- we know you’ll love her as much as we...

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How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.

Last week I wrote about how easy it is to fall back on the same bland, well-worn phrases that everyone else in your industry uses.

Instead, I recommended that you build a lexicon of interesting words that express your brand personality and help you communicate with a consistent tone-of-voice.


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