The Bottle Your Brilliance Blog

Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

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The #1 Rule of Copywriting: Listening

The #1 Rule of Copywriting (It's Not About Writing At All...)

When you’re struggling to explain what you do or why your product matters with concise, personality-full copy it’s easy to forget one important thing.

You’re not writing about something. You’re writing for someone.

And that someone is not a customer, or a buyer, or a number. That someone is a human being.

A human being...

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Moringa

Moringa, the Miracle Tree- Meet our Kiva Entrepeneur for April

Have you heard of Moringa?

It’s a ‘supergreen’ - one of the most nutrient-dense plants in the world, with dried leaves outstripping both Kale and Spinach in the level of vitamins, protein, calcium and fibre they contain. As well as the vitamin packed leaves, traditional medicine has used almost every part of Moringa, known as ‘the...

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Don't Worry, Be Happy, Learn How To Express The Innocent Archetype

(Need to read our introduction to the 12 core brand archetypes? Find it here)

In the late nineties, long before the rise of juicing, nutribullets and an influx of health drinks pulverized from...

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Are You a 'Magician' Brand? Here's How To Cast Your Spell

(Need to read our introduction to the 12 core brand archetypes? It’s here)

What sort of image does the word ‘magician’ conjure (pun very much intended) up for you? Perhaps it’s a Wizard in a cape...

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Are you a 'Citizen' Brand? Stand Out, By Fitting In...

(Need to check out our introduction to the 12 core brand archetypes? It’s here)

It’s official, living near a pub is good for you. Newcastle Business School have conducted a 10-year study into...

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Are you a 'Hero' Brand? Read on and Save the Day!

(Haven’t read out our introduction to the 12 core brand archetypes yet? It’s here)

The Hero - in his many guises as Warrior, Champion, Athlete or Soldier - is a dominant force across the legend...

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Feel The Love...How to Express the Lover Brand Archetype

(Need to read our introduction to the 12 core brand archetypes? It’s here)

Do you remember the 1980s Nescafe couple and their story of yuppie love played out over a cup of Gold Blend? What began...

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21 Ways to Create Quick and Easy Content Wins this April

We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.

Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.

So let’s look at some ways of making content creation easier on...

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Are you a 'Ruler' Brand? Here's How To Be The Boss

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

“He who wishes to be obeyed must know how to command” Niccolo...

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Are you a 'Sage' Brand? Learn How to Share Your Wisdom

(Haven’t read our introduction to the 12 core brand archetypes yet? It’s here)

The original, middle-English meaning of the word ‘broadcast’ is to scatter seed over a wide area- literally a ‘broad...

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Are you a 'Rebel' Brand? Make Some Trouble!

(Need a quick look at our introduction to the 12 core brand archetypes? It’s here)

“It is through disobedience that progress has been made, through disobedience and through...

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Jester Brand Archetype Case Studies

Are you a 'Jester' Brand? Act Like It!

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

Banking isn’t the most playful of topics. Mortgages, loans, savings accounts…the first word that...

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