The Bottle Your Brilliance Blog
Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
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When you’re struggling to explain what you do or why your product matters with concise, personality-full copy it’s easy to forget one important thing.
You’re not writing about something. You’re writing for someone.
And that someone is not a customer, or a buyer, or a number. That someone is a human being.
A human being...Read More
Have you heard of Moringa?
It’s a ‘supergreen’ - one of the most nutrient-dense plants in the world, with dried leaves outstripping both Kale and Spinach in the level of vitamins, protein, calcium and fibre they contain. As well as the vitamin packed leaves, traditional medicine has used almost every part of Moringa, known as ‘the...Read More
We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.
Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.
So let’s look at some ways of making content creation easier on...Read More