The Bottle Your Brilliance Blog
Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
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Last week I wrote about how easy it is to fall back on the same bland, well-worn phrases that everyone else in your industry uses.
Instead, I recommended that you build a lexicon of interesting words that express your brand personality and help you communicate with a consistent tone-of-voice.
In a tone of voice workshop I ran several years ago, I tasked the group with using the tone of voice of different celebrities. The funniest one by far was the press release written in the personality of Jamie Oliver. He has such a distinctive way with words, everything’s “pukka”, “rockin”, “outrageous” or “new stylee” in Jamie’s world....Read More
To the South-West of La Paz, Bolivia’s administrative capital, lies the area of Cruce Villa Adela, the crossroads beyond which the remote villages of the arid Altiplano spread out.
Whilst Bolivia’s economy has taken an upturn from a starting point of economic and political instability in recent years, it remains South America’s poorest...Read More
In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.
They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.
It was so useful, he then decided to sell the...Read More
Before I started copywriting, I believed in the myth of the starving artist writer. I thought you had to wait in agony for an idea to peak, like a surfer waiting for a wave on a glassy sea. When that rare crest of inspiration came your way, then you must ride it for dear life, lest it be your last!
Then I became a copywriter. Writing was...Read More
When you’re struggling to explain what you do or why your product matters with concise, personality-full copy it’s easy to forget one important thing.
You’re not writing about something. You’re writing for someone.
And that someone is not a customer, or a buyer, or a number. That someone is a human being.
A human being...Read More
Have you heard of Moringa?
It’s a ‘supergreen’ - one of the most nutrient-dense plants in the world, with dried leaves outstripping both Kale and Spinach in the level of vitamins, protein, calcium and fibre they contain. As well as the vitamin packed leaves, traditional medicine has used almost every part of Moringa, known as ‘the...Read More