The Bottle Your Brilliance Blog

Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

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Are you a 'Sage' Brand? Learn How to Share Your Wisdom

(Haven’t read our introduction to the 12 core brand archetypes yet? It’s here)

The original, middle-English meaning of the word ‘broadcast’ is to scatter seed over a wide area- literally a ‘broad...

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Are you a 'Rebel' Brand? Make Some Trouble!

(Need a quick look at our introduction to the 12 core brand archetypes? It’s here)

“It is through disobedience that progress has been made, through disobedience and through...

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Jester Brand Archetype Case Studies

Are you a 'Jester' Brand? Act Like It!

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

Banking isn’t the most playful of topics. Mortgages, loans, savings accounts…the first word that...

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Women's Day

Invest in Women, Invest in Change. Meet our Kiva Entrepeneur for International Women's...

International Women’s Day takes place today, 8th March. In the week leading up to it Kiva, the organisation we use every month to make ‘loans that change lives,’ challenged their community of lenders to fund $1 million in loans to women. We are delighted to say that goal was not only reached but exceeded, and as a result Kiva have organised for...

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Content Prompts for March

31 Prompts to Spark Content Ideas for March

Hello this is Anna, it’s Monthly Content Tips time and I’m writing this after hosting 14 people for dinner last night, feeling exceptionally smug because it only took less than 30 minutes to clear up this morning. 30 minutes! This would have been unheard of 6 months ago.

It turns out that we didn’t need to become tidier people, nor did...

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Why Beekeepers are Humanity's Unsung Heroes - Introducing February's Kiva Entrepreneur

Put simply, if bees didn’t exist, neither would humans. We need these vital little pollinators for the food we eat, and the food our farm animals eat. There has been a shocking worldwide decline in bee numbers (the US honeybee population is less than half the size it was 50 years ago, for example), with most wild honeybee colonies devastated by...

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Creator Brand Archetype Case Studies

Are you a ‘Creator’ Brand? Learn How to Express Yourself

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

Hands up if you played with Lego as a child? Given the opportunity you still do, don’t you? It’s OK, you can...

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Caregiver Brand Archetype Case Studies

Are you a ‘Caregiver’ Brand? Find Out How to Express Your Personality

(If you missed our introduction to the 12 core brand archetypes, check it out here)

Back in the 1970s, when trousers were flared and disco ruled supreme, a battle to convert the nation’s mothers...

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Content marketing ideas for February

29 Prompts to Spark Content Ideas for February

And suddenly we’re at the end of January. While historically it was always a quiet month, for the past few years January has been go, go, GO. Perhaps because marketing plans tend to go out the window in the festive madness? It certainly never seems worth starting anything new in December when everybody is so distracted and trying to finish...

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Meet January's Kiva Entrepreneur

Every month we make ‘loans that change lives’ to entrepreneurs without access to traditional banking systems via

Like Kiva, we believe in a world where everyone with a great idea holds the power to realise their potential.

This month’s Kiva Entrepreneur is Smiff from Haiti, who is seeking a loan of $2,575 in order to...

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Piddle's new rebrand

Itching to Rebrand? Read The Cautionary Tale of Piddle First

(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)

Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...

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Brand archetypes examples and case studies

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

As we outlined in last week’s post, archetypes are universal characters that have existed for thousands of years, tracing back to Ancient Greece.

The best known and most loved is The Hero; that...

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