Copywriting articles and ideas
Read practical ideas and grab free resources on nailing your narrative and cracking your copy.

21 Ways to Create Quick and Easy Content Wins this April
We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.
Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.
So let’s look at some ways of making content creation easier on...
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Are you a 'Ruler' Brand? Here's How To Be The Boss
(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)
“He who wishes to be obeyed must know how to command” Niccolo...
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Are you a 'Jester' Brand? Act Like It!
(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)
Banking isn’t the most playful of topics. Mortgages, loans, savings accounts…the first word that...
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Invest in Women, Invest in Change. Meet our Kiva Entrepeneur for International Women's...
International Women’s Day takes place today, 8th March. In the week leading up to it Kiva, the organisation we use every month to make ‘loans that change lives,’ challenged their community of lenders to fund $1 million in loans to women. We are delighted to say that goal was not only reached but exceeded, and as a result Kiva have organised for...
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31 Prompts to Spark Content Ideas for March
Hello this is Anna, it’s Monthly Content Tips time and I’m writing this after hosting 14 people for dinner last night, feeling exceptionally smug because it only took less than 30 minutes to clear up this morning. 30 minutes! This would have been unheard of 6 months ago.
It turns out that we didn’t need to become tidier people, nor did...
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Why Beekeepers are Humanity's Unsung Heroes - Introducing February's Kiva Entrepreneur
Put simply, if bees didn’t exist, neither would humans. We need these vital little pollinators for the food we eat, and the food our farm animals eat. There has been a shocking worldwide decline in bee numbers (the US honeybee population is less than half the size it was 50 years ago, for example), with most wild honeybee colonies devastated by...
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Are you a ‘Creator’ Brand? Learn How to Express Yourself
(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)
Hands up if you played with Lego as a child? Given the opportunity you still do, don’t you? It’s OK, you can...
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Are you a ‘Caregiver’ Brand? Find Out How to Express Your Personality
(If you missed our introduction to the 12 core brand archetypes, check it out here)
Back in the 1970s, when trousers were flared and disco ruled supreme, a battle to convert the nation’s mothers...
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