The Bottle Your Brilliance Blog

Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

Sign up on the right for more ideas once a month by email and to grab my go-to formula for creating a magnetic message.

Happy Christmas (& December Kiva Entrepreneur)

Just a quick note to wish you all a very happy Christmas indeed.

We are off to deck the halls and make merry until January 4th.

So if we don’t speak, then see you on the other side in 2016 (as in the new year, not heaven).

Anna and co xxx

PS. You might remember that ran a poll to decide which Kiva entrepreneur we...

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The curse of knowledge

The Real Secret to Overcoming the Curse of Knowledge

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.

As your business grows and evolves, your...

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Inkspiller Copywriting Services Supports Kiva

Quick Poll: Who Shall We Support?

Like lots of our friends, colleagues and clients, we’re not doing Christmas cards at Inkspiller this year, but making an extra donation to Kiva.org instead, who we’ve supported in 2015.

If you’re so inclined, you can choose which borrower you think we should support this month (it’s never easy to decide) by voting here:

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Zone of Genius

How a Content Calendar Can Help Your Find Your Zone of Genius

If you want to help more customers, you can’t beat content marketing as a way to start conversations, share your knowledge and generate sales.

An often overlooked benefit however is the way in which your content can help you to narrow in on your zone of genius. By that, I mean that magic place where your worldview and your customer’s...

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Red Chilli Peppers

Meet Ines Margarita, Kiva Entrepreneur for November

Every month we make ‘loans that change lives’ to entrepreneurs without access to traditional banking systems via Kiva.org

Like Kiva, we believe in a world where everyone with a great idea holds the power to realise their potential.

The recipient of November’s loan is Ines Margarita, from Cartagena, Columbia. She is a mother to six...

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3 Scripts to Trigger a Tidal Wave of Testimonials

Three Scripts to Trigger a Tidalwave of Testimonials

Whether it’s making your own raw chocolate or watching Orange is The New Black, have you ever noticed how you can enthuse to your family about something until you’re blue in the face but they won’t give it a go until they hear someone else - preferably a stranger - say how amazing it is?

So it goes in the world of business too. What...

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Avis billboard

What If You're Not No.1 in Your Industry?

Recently a company who were looking for venture capital investment contacted me for copywriting services. They had an exciting, ground-breaking product but were new in their industry.

They wanted to know how they could possibly compete with the...

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Tiny Grass Dreaming

The Tiny Grass is Dreaming - On Being Lost in Translation

The Interwebs are full of translated signposts gone hilariously wrong:

“TO TAKE NOTICE OF SAFE! THE SLIPPERY ARE VERY CRAFTY”

“BEWARE OF DOGS. SURVIVORS WILL BE PROSECUTED”

“DO NOT DISTURB. TINY GRASS IS DREAMING”

“OUR FOOD IS GUARANTEED NOT TO CAUSE PREGNANCY!”

But it’s...

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The Little Greene Paint Company Ltd

Why Nobody Buys Your Offering (And Why That's a Wonderful Thing)

When is red, not red?

When it’s:

Heat

Tuscan Red and Baked Cherry,

Leather and Carmine,

Mischief.

Sounds like poetry doesn’t it? In fact, these are all hues of Little Greene and Company’s red paint.

Of the 164...

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Anna

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Call on: 020 8133 2033 | Email: hello@inkspiller.co.uk

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