The Bottle Your Brilliance Blog
Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
Sign up on the right for very occasional emails and to grab my go-to formula for creating a magnetic message.
And suddenly we’re at the end of January. While historically it was always a quiet month, for the past few years January has been go, go, GO. Perhaps because marketing plans tend to go out the window in the festive madness? It certainly never seems worth starting anything new in December when everybody is so distracted and trying to finish...Read More
Every month we make ‘loans that change lives’ to entrepreneurs without access to traditional banking systems via Kiva.org
Like Kiva, we believe in a world where everyone with a great idea holds the power to realise their potential.
This month’s Kiva Entrepreneur is Smiff from Haiti, who is seeking a loan of $2,575 in order to...Read More
(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)
Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...Read More
As we enter this shiny brand new year, your motivation to achieve all you’ve dreamed of and finally hit those long-term business goals is probably high (although that might be down to all the green tea you’re drinking on your detox).
I’m going to suggest you capitalise on January’s go-getting energy by creating a year’s worth of content...Read More
Just a quick note to wish you all a very happy Christmas indeed.
We are off to deck the halls and make merry until January 4th.
So if we don’t speak, then see you on the other side in 2016 (as in the new year, not heaven).
Anna and co xxx
PS. You might remember that ran a poll to decide which Kiva entrepreneur we...Read More
“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.
As your business grows and evolves, your...Read More
Like lots of our friends, colleagues and clients, we’re not doing Christmas cards at Inkspiller this year, but making an extra donation to Kiva.org instead, who we’ve supported in 2015.
If you’re so inclined, you can choose which borrower you think we should support this month (it’s never easy to decide) by voting here:Read More
If you want to help more customers, you can’t beat content marketing as a way to start conversations, share your knowledge and generate sales.
An often overlooked benefit however is the way in which your content can help you to narrow in on your zone of genius. By that, I mean that magic place where your worldview and your customer’s...Read More