The Bottle Your Brilliance Blog

Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.

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Brand archetypes examples and case studies

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

As we outlined in last week’s post, archetypes are universal characters that have existed for thousands of years, tracing back to Ancient Greece.

The best known and most loved is The Hero; that...

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Brand Archetype Examples in Branding

Why Personality is Everything in Business. Part 1 of the Archetypes Series

Welcome to Part 1 in a series where we’ll be sharing how you can use brand archetypes for developing a likeable brand personality and distinctive tone of voice.

Brand personality is so often the difference between being...

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Content marketing ideas for January

31 Prompts to Spark Content Ideas for January

So, you want to start 2016 as you mean to go on, creating inspiring, relevant and timely content for your audience?

Us too. Here are 31 prompts to help you fill out your content calendar this month. You’re welcome.

(Find the calendar here: https://goo.gl/6xQCw9)

  1. January is the...

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Create a year's worth of content

How to Create a Year’s Worth of Content for 2016

As we enter this shiny brand new year, your motivation to achieve all you’ve dreamed of and finally hit those long-term business goals is probably high (although that might be down to all the green tea you’re drinking on your detox).

I’m going to suggest you capitalise on January’s go-getting energy by creating a year’s worth of content...

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Happy Christmas (& December Kiva Entrepreneur)

Just a quick note to wish you all a very happy Christmas indeed.

We are off to deck the halls and make merry until January 4th.

So if we don’t speak, then see you on the other side in 2016 (as in the new year, not heaven).

Anna and co xxx

PS. You might remember that ran a poll to decide which Kiva entrepreneur we...

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The curse of knowledge

The Real Secret to Overcoming the Curse of Knowledge

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.

As your business grows and evolves, your...

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Inkspiller Copywriting Services Supports Kiva

Quick Poll: Who Shall We Support?

Like lots of our friends, colleagues and clients, we’re not doing Christmas cards at Inkspiller this year, but making an extra donation to Kiva.org instead, who we’ve supported in 2015.

If you’re so inclined, you can choose which borrower you think we should support this month (it’s never easy to decide) by voting here:

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Zone of Genius

How a Content Calendar Can Help Your Find Your Zone of Genius

If you want to help more customers, you can’t beat content marketing as a way to start conversations, share your knowledge and generate sales.

An often overlooked benefit however is the way in which your content can help you to narrow in on your zone of genius. By that, I mean that magic place where your worldview and your customer’s...

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Red Chilli Peppers

Meet Ines Margarita, Kiva Entrepreneur for November

Every month we make ‘loans that change lives’ to entrepreneurs without access to traditional banking systems via Kiva.org

Like Kiva, we believe in a world where everyone with a great idea holds the power to realise their potential.

The recipient of November’s loan is Ines Margarita, from Cartagena, Columbia. She is a mother to six...

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3 Scripts to Trigger a Tidal Wave of Testimonials

Three Scripts to Trigger a Tidalwave of Testimonials

Whether it’s making your own raw chocolate or watching Orange is The New Black, have you ever noticed how you can enthuse to your family about something until you’re blue in the face but they won’t give it a go until they hear someone else - preferably a stranger - say how amazing it is?

So it goes in the world of business too. What...

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Avis billboard

What If You're Not No.1 in Your Industry?

Recently a company who were looking for venture capital investment contacted me for copywriting services. They had an exciting, ground-breaking product but were new in their industry.

They wanted to know how they could possibly compete with the...

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Tiny Grass Dreaming

The Tiny Grass is Dreaming - On Being Lost in Translation

The Interwebs are full of translated signposts gone hilariously wrong:

“TO TAKE NOTICE OF SAFE! THE SLIPPERY ARE VERY CRAFTY”

“BEWARE OF DOGS. SURVIVORS WILL BE PROSECUTED”

“DO NOT DISTURB. TINY GRASS IS DREAMING”

“OUR FOOD IS GUARANTEED NOT TO CAUSE PREGNANCY!”

But it’s...

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