Copywriting articles and ideas

(Haven’t read out our introduction to the 12 core brand archetypes yet? It’s here)

The Hero - in his many guises as Warrior, Champion, Athlete or Soldier - is a dominant force across the legend...

(Need to read our introduction to the 12 core brand archetypes? It’s here)

Do you remember the 1980s Nescafe couple and their story of yuppie love played out over a cup of Gold Blend? What began...

We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.

Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.

So let’s look at some ways of making content creation easier on...

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

“He who wishes to be obeyed must know how to command” Niccolo...

(Haven’t read our introduction to the 12 core brand archetypes yet? It’s here)

The original, middle-English meaning of the word ‘broadcast’ is to scatter seed over a wide area- literally a ‘broad...

(Need a quick look at our introduction to the 12 core brand archetypes? It’s here)

“It is through disobedience that progress has been made, through disobedience and through...

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

Banking isn’t the most playful of topics. Mortgages, loans, savings accounts…the first word that...

International Women’s Day takes place today, 8th March. In the week leading up to it Kiva, the organisation we use every month to make ‘loans that change lives,’ challenged their community of lenders to fund $1 million in loans to women. We are delighted to say that goal was not only reached but exceeded, and as a result Kiva have organised for...

Hello this is Anna, it’s Monthly Content Tips time and I’m writing this after hosting 14 people for dinner last night, feeling exceptionally smug because it only took less than 30 minutes to clear up this morning. 30 minutes! This would have been unheard of 6 months ago.

It turns out that we didn’t need to become tidier people, nor did...

Put simply, if bees didn’t exist, neither would humans. We need these vital little pollinators for the food we eat, and the food our farm animals eat. There has been a shocking worldwide decline in bee numbers (the US honeybee population is less than half the size it was 50 years ago, for example), with most wild honeybee colonies devastated by...

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

Hands up if you played with Lego as a child? Given the opportunity you still do, don’t you? It’s OK, you can...

(If you missed our introduction to the 12 core brand archetypes, check it out here)

Back in the 1970s, when trousers were flared and disco ruled supreme, a battle to convert the nation’s mothers...