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I’ve been lucky to work with hundreds of brilliant people and inspiring companies over the past 18 years, helping to boost turnover, win awards and convert countless customers.


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Portfolio
Agency copy for JH

JH - two steps ahead

JH are one of the world’s the leading agencies for Adobe’s platform, Magento. They recently redefined their brand proposition and wanted help communicating this with tone of voice guidelines and web content. The result is a new site that conveys the agency’s authentic personality, with persuasive copy and case studies, along with writing guidelines that anyone writing for the agency can use.

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Agency positioning for Every Interaction

Every Interaction - from liked to loved

Specialist UX agency Every Interaction wanted help articulating their value proposition and defining their tone of voice. The new messaging and copy added new depth to their site and the brand, along with helping draw high quality traffic to the website. Founder Jon Darke said:“Potential new clients are enthused by what they read on the website. It helps them engage with who we are and what we can do. It makes our sales conversations simpler, shorter and we get down to talking about how we can help them sooner”

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Brand positioning for Codility

Codility - humanising tech hiring

Codility is a tech platform and service that makes it easier to attract, interview and hire developers at scale. Their challenge was they had outgrown their existing brand proposition and wanted to rebrand to help target a new enterprise audience. As part of this, they needed to be able to clearly articulate why they matter in a few words, with the right tone and messaging. My work led to a new tagline and compelling, engaging website copy that articulates the benefits of their complex technical offer clearly. Their Head of Marketing said: “We love Anna’s copy, she’s an exceptional writer and has been a true partner”.

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Brand positioning work for Innometrics

Growing Innometrics by 300%

Tech start-up Innometrics have created a mind-blowing technology platform that solves many problems for marketers. We captured its value in easy-to-grasp and memorable messaging. The result? Innometrics attracted $5million investment, grew by 300% and has been adopted by 50 major brands.

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Brand positioning services for Beliyf

Acclaimed copywriting for Beliyf

Beliyf helps organisations articulate who they are and why they matter. We worked with founder Mark Sampson to distil 10,000 words of ideas down to 700 words that take the reader on a journey through the website. As one reviewer wrote; “Words that ooze positivity and excitement express Beliyf’s passion and enthusiasm for the work they do. You can tell they care before you even talk to someone.”

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Brand positioning for toinfinity

Winning new clients for toinfinity

We’re privileged to work with this multi-award-winning online marketing agency to sharpen, refine and enliven their copywriting. As a result, they’ve seen a measurable uptake in new clients, sales leads and even outgrown their office space. Director of Client Services, Emma Pearson, says; ” Inkspiller completely understand what we’re trying to achieve and we love the enthusiasm they bring to every project”.

Brand positioning for Brave Bison

Brave Bison – social media makers

Brave Bison have a unique business model. They own a network of social-first media brands and they build audiences and communities for global partners. I helped them articulate this proposition in web copy, case studies, sales pitches and regular content marketing. As they continue to grow rapidly, recently acquiring another major UK agency, this positioning will need to grow with them. Watch this space.

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“You did an amazing job on the whole brand. We have had so much praise for it and it’s made a measurable difference to our revenue”

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Tom Lister, Head of Department, the Salisbury Laser Clinic

Anna

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