Copywriting Services > Content strategy
Bottle your brilliance with content strategy
What special thing do you have that no-one else has?
Who needs it like no-one else?
How can you start to matter to them?
Your answers are the difference between a click or a click-on-by.
Between being a commodity or being a prestige brand.
Between coasting along as you are or busting through the next level of growth.
But I know how difficult it is to see these things clearly and to bottle your brilliance in words when you’re so close to it.
Does this sound like you?
What the process involves
The “Bottle Your Brilliance” process involves an up-front audit and research, a creative and fun face-to-face half-day workshop and development process. At the end of this you’ll receive a strategy document that distills your story, your offer, brand personality and core messaging. We explore four core areas.
What do you already do well? What’s not working?
Why do you do what you do? Why does it matter?
Who do you serve best? Why will they buy? Why won’t they buy?
What simple message can you reinforce? How can you express your personality and identity in your marketing?
We also evaluate your culture, your procedures, your social media, PR and content marketing strategies through the lens of your message, in order to ensure that there’s no disconnect and that you’re magnifying the results of all that do.
Would you like to know a bit more?Get in touch now
What happens during the workshop?
Working with you and the key people in your team, I run an intensive but fun and highly creative workshop. We’ll use reflective questions. But also neuron-firing brainstorm exercises.
One thing you may be surprised by is the sheer amount of clarity you gain from this day alone. To quote one client, “After the day we were happy just to crack on putting our plan into action, we didn’t even need the strategy document.”
How do we book?
As this is such an intensive process (I live and breathe your business for an entire week or more) I only run a limited number of strategy days each month, so get in touch and I’ll tell you if, or when, there are places available. To read what other clients have said about me, take a look here.
Sound good? Then please fill out the form below and I’ll be in touch to chat it through in more detail.Get in touch now
Realise your potential, help them realise theirs
It’s our mission to see brilliant people reach their potential, so every month we give an entrepreneur in the developing world a business loan via Kiva.org
Image provided by Kiva to advance its mission of connecting people around the world through lending to alleviate poverty.