Bottle your brilliance
in 7 words that stick

For small agencies and consultancies who need messaging they believe in and clients will buy into.

The hardest story to tell is your own

You’re a founder who undersells yourself because you can’t explain why you’re different. You can do it for clients, just not for yourself.

You’ve had coaching, hired copywriters, filled out canvases and gone in circles with AI. You either got strategy without the language to make it land, or clever copy that said nothing.

Meanwhile, you’re still losing out on pitches to competitors who aren’t any better; they just seem like it.

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“Anna understood exactly who we are, solidifying and distilling this into beautiful copy. Our whole team now explain what we do in the same way. Even potential clients repeat it back to us.”

Daniel Wigham

Strategy Director - Studio Xag

The problems are the same. The people are different.

Even when your positioning is spot on, you still solve the same problems as competitors, so it's hard to say why you're different.

The piece you're missing doesn't come from what you do. It comes from who you are.

It's driven by your history, personality, beliefs and what you're unusually good at. It shapes how you work, the results you get and the clients you attract.

Nobody can copy that.

I help you see your brilliance, then package it up in a way that helps win clients and that you can sell confidently.

Get an expert in your corner

430+

brands

Clients include complex brands like SAP and global law firms like Norton Rose Fulbright.

200+

people

Trained marketers and other experts how to write in a way their audiences connect with.

50+

agencies

Helped agencies of all sizes - and their clients - explain why their work matters.

Black and White photo of Anna McLoughlin in a studio environment

I explain your brilliance in a way clients buy into

Hey, I'm Anna McLoughlin. I'm a writer, messaging strategist and qualified therapist, which is how I get to deeper truths. I've worked with 430+ companies across every sector, partnering with agencies for 21 years. I draw out the insights, patterns and instincts that make you unique, then turn them into messaging that sticks and that sells.

Learn more

When it comes to articulating challenging propositions, Anna is unequivocally my first choice. No matter the complexity of a topic, the size of the task or the deadline, she delivers quality copy that strikes the right tone and always exceeds expectations.

Nadine Clarke

Chief Strategy Officer at Tangent / BIMA 100

A photo of Anna McLoughlin writing on a whiteboard

Bottle your brilliance in hours

Step 1: Get ultra-clear on your brilliance

We'll kick off with a fast, affordable Brilliance Blueprint to surface your brilliance. I'll create a strategy that shows you where your difference lies and how to explain it.

Step 2: Turn it into messaging clients buy into

I'll go away and create sharp messaging based on the Blueprint. We refine together in a week's Sprint. You receive a playbook with messaging you can paste everywhere, and refreshed copy that does the selling for you.

Bottle my brilliance

Curious if this is a fit for you?

Book a 20-min chat

Stories that sold, scaled and stuck

Messaging that repositioned agencies, consultancies and professional firms, won them awards and dream clients, and scaled with them as they grew.

A different beast.

Distilled a part-marketing, part-media company into one core narrative: a media, marketing and technology company purpose built for the digital era.

Still in use through a dozen acquisitions. Net revenue has doubled since.

Bold spaces that tell big stories.

Started from what clients actually come for: wow moments and beautifully simple storytelling. Also named their sustainability offer, XAGzero.

Line still in use three years on, as revenue tripled.

See more work

Check out bottled brilliance for businesses like yours.

Hear what other founders found valuable

“Toughest critic signed it off”

Anna got us in a way we couldn't get ourselves. The messaging came back sounding exactly like us, and even our toughest critic signed it off the first time, which never happens. 10 out of 10.

Ronik Pattni

Director at 3Flow Creative

“Got us spot on”

Anna got us so spot on, and got it spot on before we even knew what we were. I believe that helped us going into launch and will help us going forward forever more!

Sudha Kheterpal

Pitch Coach and Co-Founder

“Used it straight away”

Anna's work on our positioning and messaging means we can take our next step confidently. The test was that the marketing team could use the playbook to create new content straight away.

Leah Hutcheon

CEO at Appointedd

Are you ready to bottle your brilliance?

Book a 20-minute chat to see if this is the right fit.

Let's chat