Weave your strengths into one message
Using methods honed over working with 420 brands, I'll help you distil and solidify your strengths into messaging you love and copy that generates leads.
Your personas
Connect with your ideal client’s reality and centre them in your content.
Your positioning
Elevate how you talk about the problems you solve and why.
Your personality
Give clients a feel for who you are with a tone of voice that reflects your brand.
Your proof
Make your message believable with trust signals and authority-building proof.
Your process
Start the sales process sooner by inspiring and educating in your copy.
Your performance
Land the lead by designing content to improve conversions, experience and SEO.
Distil your strengths in an Epiphany Session
Get clarityFrom MVP to all-bells-and-whistles
Once you get your strategy, you can implement it yourself or pick between 2-3 options on how we can work together to execute it. Here are a few typical options.
Short on time and on a budget? Let's refine your current site or copy for UX, connection and conversion. I'll cut, tweak, and optimise so every word pulls its weight.
Time commitment from you: 4 hours
Delivery time: 7 days
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Ready to relaunch like you mean it? I'll optimise your online presence for lead-gen with a new value prop, key messages, and copy for key webpages that you can reuse everywhere.
Time commitment from you: 6-8 hours
Delivery time: 14 days
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Want to empower your marketing team? I'll provide all you need to relaunch as well as authority-building content such as case studies, thought leadership and content frameworks.
Time commitment from you: 8 hours
Delivery time: 14 days
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Copy can do the pitching for you
Hear from others how the right message can power your marketing
I love the energy you brought to our messaging and the way it has shifted how we talk about our offer
Mari Darlison
MD/Creative Strategist at Mash
When it comes to writing copy that compels your customers to act – Anna is the master
Mark Sampson
Managing Partner at Beliyf
Anna is fantastic at her craft and articulated beautifully our challenges with different audiences, being first to market, and multiple USPs— all in the most perfect way.
Fiona Grindlay-Kuzian
Head of Marketing at Activistic
Clear messaging amplifies the results of every piece of marketing
Recently been through a positioning process? Perfect.
The higher your expertise, the better the results you’ll get.
Who is this for?
This is designed for independent small to medium-sized agencies from 2 to 30 people who have been around for several years but may now be pivoting. You have proven results and a unique approach, but even if you've gone through a positioning process, you're still not happy with your messaging or copy. The likelihood is that it's 80% there, and it might just be missing that certain something to make it sing, and land with ideal clients.
Who is it not for?
It’s not as well suited for:
- Early-stage businesses that are still proving their approach
- Larger organisations, with multiple stakeholders - you need a custom solution
But, if this is you, let’s chat anyway.
Having worked with freelancers and 300-person agencies alike – not to mention large enterprises with 65,000 employees – I can likely help you find your next step or another expert in a quick call.
Do we need a workshop if we’ve already written a brief?
Possibly not, although if you decide it's valuable after we've had a chat, this part of the process is essentially free as the cost of the workshop + strategy is put towards the project fee.
We’ve worked on this stuff before, why is your process any different?
Most of my clients have spent a lot of time on positioning, many have even hired a copywriter already, yet their messaging still doesn't sound right.
There will be a reason why it's not working, and I'll use receptive and reflective listening, intuition and expertise to help you see what's missing and reveal things you haven’t yet considered.
With live writing and editing sessions, we'll co-create it together so you get messaging and copy that you can truly own and your ideal clients deeply connect with.