After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste to the point where could write 20 tenders in one go if we had to.
Lauren Martin
Director - Things Made Public
Daniel Wigham
Strategy Lead at StudioXAG
It doesn't just sound good.
It gets results.
30%+ revenue
For an NHS part-private service
BIMA-winning work
For BBC Bitesize
11 million women
Reached in a campaign for Meta
£250k saved
per month for NatWest
300% growth
For startup Innometrics
#1 money app
For GoHenry
Is this is a fit? Let's chat & find out
Let's chat
Ideal clients incoming
Step 1: Get ultra-clear on your value
We'll kick-off with a fast, affordable Message Map process that gets to the heart of who you are, with a strategy on how to explain it powerfully.
Step 2: Explain it so clients act on it
Once you get your strategy, you can implement it yourself or put the cost towards working with me. You'll get 2-3 options for projects that fit your goals, your budgets and your timelines.
From MVP to all-bells-and-whistles
Once you get your strategy, you can implement it yourself or pick between 2-3 options on how we can work together to execute it. Here are a few typical options.
Want to make your message unmissable? You’ll get a choice of big idea headlines and up to 3 pages of web copy. This is an instant sharpener ideal for smaller businesses with one round of amends for fast turnaround.
Time commitment from you: 4 hours
Delivery time: 5-7 days
Ready to relaunch like you mean it?
You’ll also get a messaging framework and playbook with copy you can repurpose, including elevator pitch, USPs & key messages. You’ll also get content, e.g. web copy, that speaks to your ideal client, and that they’ll act on.
Time commitment from you: 6 hours
Delivery time: 14 days
Have multiple audiences across multiple markets? Following a deep-dive research process you'll get a messaging framework you can use to guide your marketing. You'll also get new copy, content guidelines, custom AI and team training to help bake your proposition into all you do, making every marketing piece bigger than the sum of its parts.
Time commitment from you: 10 hours
Delivery time: 28 days
Messaging does the pitching for you
Hear from others how the right message can power your marketing
I love the energy you brought to our messaging and the way it has shifted how we talk about our offer
Mari Darlison
MD/Creative Strategist at Mash
When it comes to words that compel your customers to act – Anna is the master
Mark Sampson
Managing Partner at Beliyf
Anna is fantastic at her craft and articulated beautifully our challenges with different audiences, being first to market, and multiple USPs— all in the most perfect way.
Fiona Grindlay-Kuzian
Head of Marketing at Activistic
Finally be able to explain your big idea in 7 words or less
After we've worked together, you'll have a core ownable idea you can explain in clear, punchy words.
If you need it, you’ll also get key pieces of content to help attract ideal clients immediately. Plus, you get a playbook that your team can paste everywhere and optional content marketing to help attract leads.
You can add on powerful content marketing tools
Optional content guidelines, an AI trained in your voice and team training can help bake your proposition into every proposal and piece of content, making every marketing piece bigger than the sum of its parts.
You'll have messaging you feel proud to share
Great copy is co-created, and we’ll craft yours together so you can explain your value in a way that you can confidently stand behind. There’ll be nothing to memorise, and it will be easy to share so your marketing never feels like marketing.
Recently been through a positioning process? Perfect.
The higher your expertise, the better the results you’ll get.
Who is this for?
The Message Map process designed for leaders with strong vision, but who struggle to articulate it. You're typically an agency, consultancy or professional services firm. You have been around for several years but may now be pivoting. You have proven results and a unique approach, but even if you've gone through a positioning process, you're still not happy with your messaging or copy. The likelihood is that it's 80% there, and it might just be missing that certain something to make it sing, and land with ideal clients.
Who is it not for?
It’s not as well suited for:
- Early-stage businesses that are still proving their approach
- Larger organisations, with multiple stakeholders - you need a custom solution
Having worked with everyone from freelancers to some of the world's largest enterprises, I can design a process to help you, or help you find another expert. So feel free to book a chat!
How many people can be involved in the process?
The process is designed for the core leadership team, but I could extend this to include more team members on request. Book a call to chat it through.
We’ve worked on this stuff before, why is your process any different?
Most of my clients have spent a lot of time on positioning, many have even hired other consultants or writers, yet their messaging still doesn't sound right.
This is because you're likely missing a bit of emotion, soul or spice. I'll use deep listening, intuition and expertise to help you see what's missing and reveal things you haven’t yet considered.
With live writing and editing sessions, we'll co-create it together so you get messaging and copy that you can truly own and your ideal clients deeply connect with.