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Get paid what you’re worth by being more of who you are

You may think there’s nothing special about you - I’ll show you the opposite is true. Yes, there are millions of others who do what you do. But nobody is exactly like you. I’ll help you find and explain your rare brilliance.

Let's chat

You’re only ever hired
for who you are

Your clients like and trust you based on your unique experience, perspective and how good you are at what you do.

But it’s hard for you to explain it, meaning you say different things all over the place, and usually end up underselling your expertise.

To be a sought-after expert, you must have a clear message you can own, and that will actually win you new clients.

After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste to the point where could write 20 tenders in one go if we had to.

Lauren Martin

Director - Things Made Public

Lauren Martin

Your brilliance is hiding in
your blind spot

In 20+ years of doing this, I've found that the reason your messaging isn't working is because of what I call the Brilliance Paradox - the fact that the better you are at something, the harder it is to explain it.

This happens because, a) you're too close to it to see it like your clients do, b) you overcomplicate it with insider jargon, and c) you undervalue parts that matter most.

It's fixable, but you need to someone to draw out and reflect what matters back to you. Someone who can then bottle it in words that make it easy for clients to say 'yes'.

That’s why I created the Brilliance Sprint.

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Anna understood exactly who we are, solidifying and distilling this into beautiful copy. Our whole team now explain what we do in the same way. Even potential clients repeat it back to us.
Daniel Wigham

Daniel Wigham

Strategy Lead at StudioXAG

Finally look and feel like the expert you are

By the end of your Brilliance Sprint you'll have:

- A punchy one-liner that helps you sell yourself without bragging

- Clear key messaging that you can copy and paste everywhere

- Signature stories that get attention and build authority

- Ideal client persona and copy ideas you can plug into AI

- Plus, high-converting copy for your site or creds deck

More than this, you’ll have new clarity on yourself, your value and your business potential. One past client, Grace, described it as, 'honestly, kind of life-changing'.

The unique process I’ll walk you through, I’ve tested over and over again across organisations, micro to mega. It works every time in the most unexpected ways.

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It doesn't just sound good.
It gets results.

300%+ growth

For Innometrics

£9m in revenue

For a creative studio

30% revenue uplift

For SLC without ad spend

Dream client win

TMP won a high-profile bid

Major award win

Following better messaging

Solved in 1 week

After 18 months of stress

Can I do the same for you?

Let's chat
A photo of Anna McLoughlin writing on a whiteboard

Ideal clients incoming

Step 1: Get ultra-clear on your value

We'll kick-off with a fast, affordable Brilliance Blueprint to surface your brilliance. I'll translate that into a clear plan for ownable messaging. We’ll finalise it. I’ll create messaging ready for us to review at the start of a Brilliance Sprint.

Step 2: Refine it in a Brilliance Sprint

Morning: Refine, distil, validate, and shape your core messages.
Afternoon: You finish the day with a complete Playbook full of sharp clear messaging that does the selling for you.
2-3 days later: You'll have refreshed web copy or creds in line with new messaging.

Bottle my brilliance

And as for pricing?

I’ve been running my own business for 20 years. I’ve worked on brand positioning and messaging for some of the world’s biggest and most complex organisations.

But this won't be priced at enterprise rates. I know how important this work is, so I've made it affordable for smaller agencies. 

‍The investment in bottling your brilliance is £2,500 ex VAT. 

‍Even if it were three times the investment, this is foundational messaging that amplifies your marketing and pays for itself over and over again.

Note that the cost of the Blueprint will be applied to the sprint. Payment plans available.

Messaging does the pitching for you

Hear from others how the right message can power your marketing

“Shifted how we talk about offer”

I love the energy you brought to our messaging and the way it has shifted how we talk about our offer

Mari Darlison

MD/Creative Strategist at Mash

“Compels customers to act”

When it comes to words that compel your customers to act – Anna is the master

Mark Sampson

Managing Partner at Beliyf

“Articulated multiple USPs”

Anna is fantastic at her craft and articulated beautifully our challenges with different audiences, being first to market, and multiple USPs — all in the most perfect way.

Fiona Grindlay-Kuzian

Head of Marketing at Activistic

You'll walk away from a Brilliance Sprint with:

Notes on a board from a messaging workshop

Words that sell for you

After we've worked together, you'll have ownable ideas you can explain in clear, punchy words.

You’ll also get high-converting pages of copy for your existing site or creds - no redesign required - to convert ideal clients.

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Copy you can just ⌘C + ⌘V

You'll get copy-and-paste messaging can save hours of wasted time explaining why your work matters.

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Anna McLoughlin clients sat round a table discussing
Anna McLoughlin talking to a client

Messaging you feel excited to share

Great copy is co-created, and we’ll craft yours together so you can explain your value in a way that you can confidently stand behind. There’ll be nothing to memorise, and it will be easy to share so your marketing never feels like marketing.

Yes, it works, and more A’s to your Q’s

If you have any other questions or concerns, please ask.

Let's chat

Who is this for?

Founders. Entrepreneurs. Business Owners. Company of Ones. Consultants. Freelancers. Agency Owners. Coaches. Creatives. Strategists.You’ll get the best results if:

  • You offer high-value services but still panic when it’s time to do your ‘one minute pitch’.
  • You have tried and tested ways of working, but it’s hard to explain why they’re different. 
  • You know who you love to work with, and want to attract more of them.

If this is you, this will help with both clarity and confidence.

Who is it not for?

It’s not as well suited for:

  • Early-stage businesses that are still proving their approach
  • Larger agencies that want to involve a bigger team in decision making
  • Your clients - we’d need to work together on the right approach for you both

Having worked with everyone from freelancers to some of the world's largest enterprises, I can design a process to help you, or help you find another expert. So feel free to book a chat.

What if we can't get it done in the sprint timeframe?

The Blueprint process means we've defined the important things before the day even begins.

There is a chance it may take longer, but it hasn’t so far. And I offer a ‘Get It Done Guarantee' in my terms that mean that if it’s not right the first time, I will take more time as needed to do you and your work justice.

I’ve worked on this stuff before, why is your process any different?

I’ll tell you a secret - it’s not just about the process. My therapeutic training (being a black belt listener) helps open a new level of thinking, new ideas and new way of seeing yourself and your work.

I’m also a messaging nerd with 20 years experience, so I’ll always steer you away from what won’t work, and use real-world evidence to land on what will.

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Get a free quick-fix conversion audit

Get a personal video audit - for free - with 3 copy fixes you can apply to your homepage to stop you losing leads.

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