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Your message can be your superpower

When you can distil your difference into a few words, lead gen, marketing and hiring all become so much easier. And when you’re running an agency, almost nothing is easy.

The problem is, it's hard to explain work you're close to

Hi, I’m Anna McLoughlin and I’ve been lucky to work with incredible people in over 50 agencies and 420 companies (micro, mid-sized, and mega). I’ve noticed that no matter how good you are at what you do, it’s hard to explain why.

The irony is that you find it easy to do it for others. But you can’t find the right words to express what makes your work unique.

Almost everyone struggles with this, but in this attention-deficient world, your dreams depend on solving it.

I hate to see brilliant people held back because their message gets lost in translation. That’s why I’ve made it my life’s mission to help them overcome it.

Let's chat
A photo of Anna McLoughlin in a studio environment
An image of Anna McLoughlin holding story themed cards aimed at helping with messaging workshops

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So what's my background?

From age 7, I knew I wanted to spend my life turning ideas into words. I'm proud to have made a living as a copywriting partner to agencies and consultants for 20 years now, working on every type of creative project imaginable.

But as much as I love to write, I get a buzz from co-creating copy even more.  

As well as a writer, I'm a qualified therapist, mum of 2 teenagers, a grey tabby and a chocolate labrador, and I love working with smart people to take their work to another level.

Let's chat
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Get an expert in your corner

420+
brands

Clients include big brands like Facebook and global B2B firms like Taylor Wessing.

200
people

Trained marketers and other experts how to write in a way their audiences connect with.

50
agencies

Helped agencies of all sizes - and their clients - explain why their work matters.

A photo of Anna McLoughlin writing on a whiteboard

Unsure what makes you unique?

Book an Epiphany Session

In aha-filled workshop, I'll help you and your team see and understand your brilliance, so you can start to reflect it back out to the world.  

The right message makes marketing easier

Hear from others what a relief it is to have messaging that reflects who you really are

“Powerful messaging"

We love Anna's copy! She created powerful messaging and was a true partner during our rebrand

Rachel Whitehead

Head of Marketing at Codliity

“Got under the skin”

Anna was amazing at getting under the skin of who we are and then communicating that on our site

Alex Holliman

MD at Climbing Trees

“Understood what we stand for”

We’re over the moon! We felt that you've really understood who we are and what we stand for

Lauren Martin

Co-founder at Things Made Public