I found I could crack messaging others couldn't

I've heard that from global firms and micro agencies alike. They all had one thing in common.

They had been treating messaging like filling out a template.

The result had no grit, no soul, no shared truth that resonated with anyone. The team couldn't buy into it because it didn't feel like the business they knew, or the one their clients liked and trusted.

So I built a method to draw out and bottle that elusive missing piece: the brilliance that makes you – you.

With 21 years in business behind me, I also make sure your proposition is commercially sound. That you're selling what clients want, at the moment they want it. That it's credible and ownable.

There's no one framework for this, which is why most agencies and consultancies miss the mark. It's also what makes it worth doing, because it gives you an advantage few others have.

From age 7, I knew I wanted to spend my life turning ideas into words. I'm proud to have made a living doing this for over two decades.

I know what good sounds like. I also qualified as a therapist, so I ask the right questions and make it safe to answer them. When a client says something genius, I translate it and test it as finished copy in my mind, at that same moment. That's where the ideas that stick usually spring from.