Brand Positioning
Use Nostalgia to Build Your Brand, Even If You're A Start-Up
Even if your brand is new, you can still use nostalgia to hook customers.
What Makes You Different? Go Fight For It
What you fight for can be the only difference you can defend.
Electric Eel or Glitterati? How To Come Up With a Brand Name
How do you come up with the right brand name? Click here and I'll tell you.
Why The Language Of Brexit Has Framed The Argument From The Start
With the term 'Brexit' being used interchangeably to describe the poll itself as well as the Leave campaign, as a nation we’ve been weighted
Star Wars, Socialism and 7 Brand Storytelling Prompts
Storytelling is the number one way to build an innovative business- I explain how and why, with 7 prompts to get you started.
How to Validate Your Value Prop in 5 seconds
Not sure if your value prop makes sense? Here's a simple way to test it. And how it helped me see what was (not) staring me in the face.
How To Run A Brand Archetypes Workshop Without Inciting Mutiny
Understanding which archetype your brand represents can give you clarity on who you are and what you stand for.
How To Run A Brand Values Workshop - Plus a Free Worksheet
Here's how to run your own core values workshop and establish a framework that will influence all the decisions your business makes.