Brand Positioning
You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message
Take a look at your website homepage. Does it really bottle your brilliance?
It Aint What You Do. It's The Way That You Do It.
Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.
Why You Need a Why Not, Not Just a Why
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
Figure Out Who You Are. Do It On Purpose
In 2015, I decided to really niche down from general copywriter to brand messaging specialist.