After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste to the point where we could write 20 tenders in one go if we had to.
Lauren Martin
Director - Things Made Public
Daniel Wigham
Strategy Director - Studio Xag
Sharper messaging. Bigger clients.
2x growth
One line that stuck
£9m in revenue
For a creative studio
30% revenue uplift
Without extra marketing
Dream client win
Major bid won
Major award win
Due to POV
Solved in 1 week
After 18 months of stress
Can I do the same for you?
Let's chat
Bottle your brilliance in hours
Step 1: Get ultra-clear on your difference
We'll start with a fast, affordable Brilliance Blueprint to surface your brilliance. I'll create a strategy that shows you where your difference lies and how to explain it.
Step 2: Refine it in a Brilliance Sprint
I'll go away and create sharp messaging based on the Blueprint. We refine together in a week's Sprint. You receive a playbook with messaging you can paste everywhere. If you choose, I'll also create copy for your site or decks that does the selling for you.
And as for pricing?
I’ve been in business since 2005. I’ve worked on brand positioning and messaging for complex, multi-billion-dollar companies.
But this won't be priced at enterprise rates. I know how important this work is, so I've made it affordable for smaller businesses.
The investment in bottling your brilliance starts at £3k plus VAT*
Even if it were three times the investment, this is foundational messaging that amplifies your marketing. And it pays for itself the first time someone refers you because they finally know how to.
Why it's worth it, in their words
I expected the tactical things and got more than my money's worth. But what surprised me was the sense of peace. Anna makes you feel seen in a new way. She'll help you find your obvious strengths and your non-obvious superpowers.
Grace Baldwin
Brand Messaging Strategist
Anna brings sharp thinking and real skill. She helped me spot the ‘golden thread’ that sets my consultancy apart. This work guides what goes on my website, how I show up on LinkedIn, and the educational content we create.
Toby Mildon
EDI Consultant and Exec Coach
That might be some of the best money I have ever spent. I can't wait to use it. It is so good.
Matt Laakvand
Director at Luminous Industries
Here’s what happens after a Brilliance Sprint
Your team is finally on the same page
The Playbook goes straight into your pitches, proposals and website. Nobody has to memorise it, because it sounds like you.
Ultimately, marketing feels less like marketing.
People refer you the right way
Clients and partners can finally explain what you do.
Introductions arrive warmer and more specific, and prospects turn up already knowing why you.
It will work for years to come
The core ideas are rooted in truth, so they hold as you grow, hire and add services.
That’s why so many clients still use their lines many years later, even after doubling or even tripling revenue.
Yes, it works, and more A’s to your Q’s
If you have any other questions or concerns, please ask.
Who is this for?
Owner-led agencies, consultancies and professional services firms.
- You offer high-value services but still overthink your ‘one minute pitch’.
- You have tried and tested ways of working, but it’s hard to explain why they’re different.
- You know who you love to work with, and want to attract more of them.
If this is you, this will help with both clarity and confidence.
Who is it not for?
It’s not as well suited to:
- Early-stage businesses that are still proving their approach
- Larger agencies that want to involve a bigger team in decision making
- Your clients - we’d need to work together on the right approach for you both
However, having worked with everyone from freelancers to some of the world's largest enterprises, I can design a process to help you, or help you find another expert. So feel free to book a chat.
Why start with a Blueprint?
Most people I speak with have already spent time or money on positioning that didn’t stick. I don’t want that to get in the way of us working together, so every project starts with a Blueprint.
It shows you where your messaging is losing people, and what it’s missing to make it land. You get to see if you agree before committing to a direction.
It’s currently £375 plus VAT, credited in full against any Sprint.
How much time is involved?
About seven hours, across two stages.
The Brilliance Blueprint is a two-hour workshop, then about an hour to review what I send you, and a 30-minute debrief.
Because the Blueprint has already set the direction, the Sprint moves fast. You’ll have finished messaging in less than a week, with about three hours of your time.
I’ve worked on this before. Why is your process any different?
My process is designed to build on everything you've done before, and sharpen it. What's different is that I trained as a therapist, which helps open up a deeper level of thinking about yourself and your work.
I combine this with a lifetime of writing almost every day and 21 years in the agency world. I'll steer you away from what won't work and apply real evidence to land on what will.