Many years ago, another copywriter said to me, "Huh, maybe I should look into this web copywriting thing?", after I told her I was booked out for the next six months having only just gone freelance.
But what she didn’t realise was that it wasn’t just the service that was niche; it was everything.
I only partnered with digital agencies*.
To get to know them, I went to events.
One clear offer. One clear audience. One killer outreach strategy (or 1KO as I like to call it).
Still one of the easiest ways to launch or pivot a business. Still what I’m doing nearly two decades later!
*Except because it was back in the day, everyone still called themselves ‘new media agencies’ 😆
