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The more brilliant you are, the more likely you'll see your brilliance as ordinary. And the harder it is to explain what makes you unique.

How do you know what to lead with in messaging? For most founders, it's like standing next to the sun trying to map the galaxy.

You’ve spent a lot of time on positioning. You’ve worked with coaches, advisors and writers, so why doesn’t it sound right?

Is it just me, or do all brands have a variation of the same five blah brand values? Here's a better way to define yours.

The more advanced the marketing team, the more nuanced your messaging needs to be. Sounds simple, but it's easy to forget.

A common reason that agencies can't get aligned around a core message is because they can't get aligned with one another.

The best way to pivot your agency? One clear offer. One clear audience. One killer outreach strategy.

If you're not sure who your ideal clients are, or why they'd choose you over any other agency, you won't be able to write clear copy.

How to use archetypes, interviews and aha moments to write copy that sounds like you.