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Fool Your Brain With These Proofreading Tricks
Confession: I'm a terrible proofreader. This video explains the techniques I use to trick my mind into spotting typos in my work.
Use Nostalgia to Build Your Brand, Even If You're A Start-Up
Even if your brand is new, you can still use nostalgia to hook customers.
What Makes You Different? Go Fight For It
What you fight for can be the only difference you can defend.
How To Use Empathy Mapping To Step Into Your Customer's Shoes
Need to understand your customer better, creating more meaningful work or more persuasive words? Try Empathy Mapping.
Electric Eel or Glitterati? How To Come Up With a Brand Name
How do you come up with the right brand name? Click here and I'll tell you.
26 Vanilla, Vague and Overused Words That Weaken Your Web Copy
These 26 words and phrases are so vague, overused or vanilla that they will not do your organisation justice and worse, may even prompt pote
The 3-Word Formula For Writing Anything
How do you write more clearly and concisely? Use this simple copywriting formula.
Why The Language Of Brexit Has Framed The Argument From The Start
With the term 'Brexit' being used interchangeably to describe the poll itself as well as the Leave campaign, as a nation we’ve been weighted
How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.
How to Create your Own Catchy Headline Library