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How To Do Brand Language Like Jamie Oliver
Discover how to build a language lexicon of unusual and interesting words to help your brand stand out.
What If You Haven’t Found Your Brand Archetype Yet? The Final Part Of Our Series
Welcome to the final post in a series where we've been sharing examples of archetypes in branding and showing you how to use them.
Go Boldly and Evoke The Explorer Brand Archetype
Welcome to another installment of a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
The #1 Rule of Copywriting (It's Not About Writing At All...)
The Number One Rule of Copywriting is not even about writing at all.
Don't Worry, Be Happy, Learn How To Express The Innocent Archetype
Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
Are You a 'Magician' Brand? Here's How To Cast Your Spell
Welcome to another installment of a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
Are you a 'Citizen' Brand? Stand Out, By Fitting In...
Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
Are you a 'Hero' Brand? Read on and Save the Day!
Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
6 Reasons You Shouldn't Start With Why
Millions have watched Simon Sinek's TED talk or read his book on why we should start with 'why.' However, here' 6 reasons why you shoudnt