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Free thinking

Help yourself to some bigger picture perspectives or tiny, practical how-to's.

Categories

Content Marketing
Marketing
Brand Personality
Brand Positioning
Brand archetypes
Copywriting Strategy
Brand Strategy
Copywriting

Feel The Love...How to Express the Lover Brand Archetype

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Ruler' Brand? Here's How To Be The Boss

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Sage' Brand? Learn How to Share Your Wisdom

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Rebel' Brand? Make Some Trouble!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Jester' Brand? Act Like It!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a ‘Creator’ Brand? Learn How to Express Yourself

Welcome to Part 4 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a caregiver brand? Show some heart

Welcome to Part 3 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

Welcome to Part 2 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Why Personality is Everything in Business. Part 1 of the Archetypes Series

Welcome to Part 1 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.