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Free thinking

Help yourself to some bigger picture perspectives or tiny, practical how-to's.

Categories

Content Marketing
Marketing
Brand Personality
Brand Positioning
Brand archetypes
Copywriting Strategy
Brand Strategy
Copywriting

The Real Secret to Overcoming the Curse of Knowledge

It may seem counterintuitive but the more you know about something, the harder it is to communicate it clearly. So how do you overcome it?

Three Scripts to Trigger a Tidalwave of Testimonials

Could you use more customer reviews? Make sure you don't ask the wrong way and use these 3 scripts to trigger a tidalwave of testimonials.

What is Branding Anyway? Hint: Not a Logo

It doesn’t matter what you say yourselves, your brand positioning is simply the meaning and the feeling that people attach to you.